Dealer Performance Coach

• Deliver dynamic, in-person coaching on digital retailing strategies, online-to-showroom lead flow, and modern sales practices.
• Guide teams on process adoption for both showroom and internet sales, ensuring high utilization of dealer technology platforms.
• Help dealerships transition from traditional to modern selling approaches by coaching on end-to-end digital workflows, from online lead response to vehicle delivery.
• Provide training on SaaS-based tools that support digital retailing, communication automation, and performance tracking.
• Build strong client relationships through ongoing support, follow-ups, and performance reviews.
• Identify performance gaps and tailor solutions based on dealership structure and customer experience goals.
• Collaborate with dealer leadership to execute change management strategies and drive measurable outcomes.
• Spend a minimum of 75% of your time traveling to dealership locations across the region and U.S. Actively engage onsite with teams to assess, train, and support in real-time.

• 5+ years in dealership operations, BDC, or sales management; experience with digital retailing platforms is highly preferred.
• Previous experience in training, coaching, or vendor-facing roles supporting dealerships is a strong advantage.
• Strong ability to present, influence, and build trust across all levels of a dealership.
• Skilled in using and training others on SaaS tools that support automotive sales and service performance.
• Self-motivated with excellent time management - able to manage your calendar, accounts, and in-store coaching independently.
• Able and willing to travel at least 16+ days per month.

Demonstrates expertise in digital retailing strategies and SaaS tools, with a strong focus on coaching and training dealership teams to enhance sales performance and customer experience. Proven ability to build relationships and drive change management initiatives within dealership operations.

• Digital Retailing Strategies
• SaaS Tools Training
• Dealership Operations Experience
• Coaching and Training
• Change Management

• Digital Retailing Platforms
• Performance Tracking
• Lead Flow Management
• Sales Management
• Process Adoption

• Relationship Building
• Influencing
• Time Management
• Self-Motivation
• Presentation Skills

• Automotive Sales
• BDC
• Dealership Operations
• Performance Reviews
• Customer Experience Goals

• Communication Automation Tools
• Dealer Technology Platforms