Social Media Communications Coordinator Shoes

Company Overview

Spring Footwear is a B2B footwear company with a 30+ year legacy of creating comfort‑driven, European‑inspired brands, including Azura, Flexus, L’Artiste, Patrizia, Spring Step, Spring Step Men, and Spring Step Professional. Our consumer‑facing, direct‑to‑consumer business operates as Spring Step Shoes, and this role is dedicated to growing that channel through compelling content, social engagement, and brand storytelling.

We’re searching for a hands‑on Social Media & Communications Coordinator to own and elevate the Spring Step Shoes brand across social, content, and community. This is a highly executional role for someone who can think creatively, move quickly, and understands how content, creators, and commerce work together to drive both brand affinity and revenue.

This position is fully onsite and works closely with Creative leadership, Ecommerce, and Marketing to execute a cohesive, brand‑led vision across the channel.

1. Social Media Strategy & Execution (Spring Step Shoes)

• Manage the social presence for Spring Step Shoes across Instagram, Tik Tok, Facebook, Pinterest, You Tube, and Linked In
• Execute platform‑specific strategies rooted in storytelling, comfort, craftsmanship, fit, and everyday lifestyle
• Create, shoot, edit, and publish high‑quality photo and video content (Reels, Tik Toks, Stories, lifestyle, product, and in‑store content)
• Engage with followers, respond to comments and DMs, and actively grow brand community

2. Social Commerce & Revenue Growth

• Create product‑forward content designed to drive traffic, engagement, and conversion
• Leverage shoppable posts, product tagging, short‑form video, and platform commerce tools
• Partner closely with Ecommerce to align content with promotions, launches, and key selling periods
• Identify repeatable content formats that influence add‑to‑cart and purchase behavior

3. Influencer, Creator & Community Partnerships

• Identify, source, and manage creators and influencers who authentically resonate with the Spring Step Shoes customer (with a strong connection to younger, style‑forward audiences while remaining authentic to our comfort‑driven customer)
• Manage gifting programs, briefs, timelines, usage rights, and content approvals
• Negotiate partnerships, paid collaborations, and longer‑term ambassador relationships
• Track performance to identify high‑ROI creators and refine partnership strategy

4. Brand Communications & Storytelling

• Communicate brand voice and storytelling for Spring Step Shoes across social and digital touchpoints
• Support key announcements, launches, collaborations, and seasonal brand narratives
• Ensure consistent tone, messaging, and visual standards across all content

5. Content Capture & Creative Support

• Capture content at photoshoots, in‑store moments, launches, events, and trade shows
• Produce behind‑the‑scenes content, recap videos, and highlight reels
• Support Marketing and Ecommerce with social‑first visuals for campaigns, email, ads, and website use
• Maintain an organized and searchable content library

6. Analytics, Insights & Optimization

• Track KPIs across engagement, growth, content performance, influencer results, and social commerce
  
  Build clear monthly performance summaries with insights and recommendations
• Use data to guide creative direction, creator strategy, and content optimization
• Stay ahead of platform trends, content formats, and audience behavior

Fashion Sensibility & Brand Instinct

• Strong eye for fashion, color, styling, materials, and visual storytelling
• Ability to connect authentically with a younger, style‑conscious audience while respecting the brand’s comfort and craftsmanship roots

Hands‑On Creative

• Proven ability to shoot and edit high‑quality photo and video content
• Proficiency with tools such as Adobe Creative Suite or similar
• Comfortable producing both fast‑moving content and polished brand assets

Influencer & Partnership Experience

• Experience sourcing and managing influencer and creator relationships
• Understanding of creator‑led growth, brand ambassadors, and social proof
• Confidence negotiating collaborations and evaluating performance

Strategic & Organized Communicator

• 2+ years managing…