Lifecycle Marketing & Retention Manager

Join Spring Footwear

Location: Corporate Headquarters – Pompano Beach, FL

Position Type: Full-Time, In-Office

Since 1991, Spring Footwear has been dedicated to designing footwear that delivers exceptional comfort, quality, and style. Today, our family of brands continues to grow through wholesale partnerships, retail stores, and an expanding direct-to-consumer business.

As our digital business continues to grow, we are seeking a strategic, analytical, and customer-focused Lifecycle Marketing & Retention Manager to lead the development and execution of customer retention strategies that strengthen brand loyalty, maximize customer lifetime value, and drive sustainable revenue growth.

This role will own the end-to-end customer lifecycle across , creating personalized customer experiences that drive acquisition, engagement, retention, and long-term loyalty. Working closely with eCommerce, Creative, Merchandising, Customer Service, and Performance Marketing, you will leverage Shopify, Klaviyo, SMS marketing, automation, segmentation, and data-driven insights to build meaningful customer relationships while increasing repeat purchases, average order value, and overall profitability.

If you're passionate about customer experience, lifecycle marketing, marketing automation, and using data to build lasting customer relationships, we'd love to hear from you.

• Own the end-to-end customer lifecycle strategy across , developing personalized customer journeys that increase customer retention, repeat purchases, and customer lifetime value.
• Develop and optimize automated lifecycle programs including Welcome Series, Browse Abandonment, Cart Abandonment, Checkout Abandonment, Post-Purchase, Review Requests, Replenishment, Win-Back, VIP, Birthday, Anniversary, and Sunset campaigns.
• Build customer segmentation strategies based on purchase behavior, browsing activity, engagement, geography, product affinity, and customer value.
• Identify opportunities to improve customer engagement throughout every stage of the customer journey.
• Develop lifecycle strategies supporting seasonal campaigns, new product launches, promotions, and customer milestones.
• Partner with the eCommerce Experience Specialist to ensure lifecycle marketing aligns with onsite customer experiences and conversion initiatives.
• Continuously evaluate and improve customer journeys using behavioral data, testing, and performance

• Develop, execute, and optimize email and SMS marketing campaigns using Klaviyo and SMS marketing platforms.
• Own the promotional email and SMS calendar in partnership with Marketing and Merchandising.
• Create highly personalized campaigns utilizing dynamic content, segmentation, behavioral triggers, and customer preferences.
• Develop and optimize automated email and SMS flows that improve customer engagement and revenue.
• Conduct ongoing A/B testing of subject lines, messaging, creative, calls-to-action, timing, audience segmentation, and automation workflows.
• Monitor deliverability, list health, subscriber growth, and engagement metrics while maintaining email and SMS best practices.
• Collaborate with Creative to ensure all lifecycle communications align with Spring Step Shoes' premium brand positioning.
• Ensure compliance with all applicable email and SMS marketing regulations and best practices.

• Support and optimize customer loyalty, referral, and rewards initiatives designed to increase customer retention and long-term engagement.
• Develop customer segmentation strategies supporting personalized product recommendations and customer experiences.
• Manage review generation initiatives and customer feedback programs.
• Identify opportunities to improve customer engagement through personalized experiences and loyalty initiatives.
• Partner with Customer Service to identify recurring customer concerns and develop lifecycle initiatives that improve customer satisfaction.
• Assist in evaluating and implementing new lifecycle marketing technologies, personalization tools, and customer engagement platforms.