Marketing Lead Pompano , FL

Marketing Lead / Digital Marketing Consultant

We are seeking a senior-level Marketing Lead / Digital Marketing Consultant to help drive strategy, execution, and accountability across a growing eCommerce marketing organization. This is a high-impact consulting opportunity for a hands-on marketing leader who can quickly assess the current marketing ecosystem, identify opportunities for improvement, and coordinate internal teams and agency partners to accelerate growth.

The ideal candidate brings deep experience in eCommerce, direct-to-consumer (DTC) marketing, paid media, SEO, customer acquisition, retention, and multi-channel digital marketing. Candidates should have at least 3 years in a current or recent similar leadership role managing digital marketing initiatives, agency relationships, and cross-functional stakeholders.

This role is fully remote and requires someone who can operate strategically while remaining actively involved in execution, performance analysis, and marketing optimization.

Marketing Strategy & Leadership

• Develop and help execute a comprehensive digital marketing strategy aligned with business growth objectives.
• Serve as the central point of coordination across marketing initiatives, leadership teams, and agency partners.
• Establish marketing priorities, timelines, ownership, and accountability to improve execution.
• Partner with executive leadership and eCommerce stakeholders to align marketing efforts with revenue goals.

Agency & Vendor Management

• Manage relationships with SEO, SEM, paid media, social advertising, creative, and digital marketing agencies.
• Evaluate agency performance, deliverables, budgets, and ROI.
• Ensure external partners are meeting expectations and driving measurable business outcomes.
• Identify opportunities to improve agency effectiveness and resource allocation.

Digital Marketing Oversight

• Provide strategic direction across:
• Paid Search (Google Ads/Bing)
• Meta Advertising (Facebook & Instagram)
• SEO
• Email Marketing
• Social Media
• Customer Acquisition
• Retention Marketing
• Conversion Optimization
• Identify opportunities to improve traffic, conversion rates, customer acquisition costs, and customer lifetime value.
• Support campaign planning, execution, testing, and optimization initiatives.

Performance Analysis & Optimization

• Monitor and analyze key performance indicators and channel effectiveness.
• Deliver actionable recommendations based on campaign performance and business objectives.
• Collaborate with leadership to improve reporting, forecasting, and marketing measurement.
• Identify gaps, inefficiencies, and growth opportunities across the marketing ecosystem.

AI & Marketing Automation

• Leverage AI and automation tools to improve workflow efficiency, content creation, reporting, and campaign management.
• Recommend technologies and processes that improve scalability and performance.
• Help streamline marketing operations and team productivity.