Senior SEO & GEO Strategist

Reports to: Director of SEO & GEO (GTU)
Department: Digital Acquisition / Search
Location: Pontiac, MI

GTU is a performance-driven digital marketing agency focused on multi-location, franchise, and enterprise SEO. Our work sits at the intersection of local search, national visibility, advanced analytics, and AI-driven discovery (GEO).

We work with brands where scale, precision, and accountability matter.

GTU is hiring a Senior SEO & GEO Strategist to serve as a client-facing search authority who can independently run SEO and GEO engagements while reporting directly to the Director of SEO & GEO.

This role is designed to enable the Director in most day-to-day client interactions, while maintaining clear strategic oversight, task execution, and escalation paths.

• Lead SEO & GEO strategy for assigned multi-location and enterprise clients
• Run recurring client meetings independently
• Present SEO roadmaps, GEO initiatives, and prioritization clearly
• Handle client questions, pushback, and expectation management
• Escalate only when strategic direction or risk requires it
• Translate SEO and GEO strategy into actionable roadmaps
• Own execution across:
  • Technical SEO
  • Content & location-page strategy
  • Local SEO & GBP optimization
  • Entity authority and AI citation readiness
• Apply GEO principles pragmatically — systems over experiments

• Coordinate with PMs, content, dev, and analytics teams
• Ensure delivery aligns with strategy and scope
• Make prioritization decisions when capacity or timelines shift
• Maintain delivery quality without micromanagement

• Enforce GTU SEO and GEO best practices
• Maintain consistency across location-level SEO programs
• Contribute to evolving GTU’s SEO/GEO frameworks

• Clients treat you as their primary SEO authority
• SEO/GEO calls run without Director involvement
• Work ships cleanly with minimal rework
• The Director of SEO & GEO is looped in only for:
  • Strategic pivots
  • Pattern-level issues
  • Framework evolution
• GA4, GSC, Looker Studio, Big Query, ChatGPT, Gemini
• White Spark, Local Falcon, DataForSEO, SERP APIs, Python,
• Internal dashboards and analytics pipelines
• AI tools for research, synthesis, and reporting

This is not a support role. It is a senior execution and communication role that directly impacts client trust, delivery quality, and GTU’s ability to scale search services.

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