Media Strategy Specialist

Posted Tuesday, March 17, 2026 at 4:00 AM | Expires Saturday, April 18, 2026 at 3:59 AM

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 23 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including telescopic handlers, backhoeloaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Accessaerial work platforms, rough terrain forklifts, and tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name .

We are seeking a detail‑oriented and data‑driven Media Strategy Specialist to support the execution and optimization of digital paid media programs for JCB North America. This role is responsible for hands‑on management of Paid Search, Paid Social, and PMAX campaigns—primarily executed through the Smartly.io platform, Google Ads, and Meta Ads Manager. The Media Strategy Specialist plays a critical role in driving awareness, engagement, and lead generation for JCB’s heavy equipment product lines by ensuring accurate setup, ongoing optimization, and performance reporting of all paid digital channels.

Working closely with the Media Strategy Manager, this position helps translate strategic direction into flawlessly executed campaigns. The ideal candidate combines platform expertise, analytical thinking, and a passion for continuous improvement to deliver efficient, high‑performing media programs that support business growth.

Full Time, Exempt

• Build, launch, and manage Paid Search, Paid Social, and PMAX campaigns across Smartly.io, Google Ads, Meta Ads Manager, and other applicable platforms.
• Execute daily campaign optimizations—including bid adjustments, budget pacing, creative rotation, and audience refinement—to meet performance goals.
• Set up and QA all tracking parameters, UTM structures, conversion goals, and pixel configurations to ensure accurate measurement.
• Support creative testing frameworks in Smartly.io, including dynamic creative optimization, video variations, and A/B experiments.
• Monitor performance trends and proactively flag issues such as cost escalations, conversion anomalies, or pacing inconsistencies.

• Produce weekly and monthly channel‑level reports outlining key results, trends, and actionable insights.
• Maintain dashboards (via Smartly.io, platform analytics, and Salesforce) that provide visibility into spend, efficiency, and lead quality.
• Analyze user behavior, media consumption, and funnel performance to recommend optimization opportunities.
• Assist in evaluating channel attribution, campaign ROI, and conversion paths to inform future investment decisions.

• Partner with the Media Strategy Manager, creative teams, product marketing, and external agencies to align campaign execution with messaging and business priorities.
• Coordinate asset delivery, audience requirements, landing page needs, and technical specifications to ensure accurate campaign setup.
• Support integrated campaign planning by providing channel performance data, competitive insights, and audience recommendations.
• Work with the Salesforce and Marketing Automation teams to ensure lead flow, data syncing, and attribution fields accurately reflect paid media activity.

• Maintain media process documentation, campaign setup templates, and QA checklists to support accuracy and agility.
• Leverage Smartly.io features such as automation rules, bulk editing, audience sync, and…