Content Specialist

PRIMARY PURPOSE OF JOB The Content Specialist manages content creation, brand storytelling, and social media strategy. This role ensures consistent messaging, compelling content, and visual design across digital and print platforms, collaborating with the Digital Content Manager, Digital Marketing Strategist, and Multimedia Producer.

EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS

* Southern Bank team members exhibit Southern Bank's values, which can be remembered with the acronym FIRSTS. We teach our team members about our "values in action," which give further examples of how we can live out Southern Bank's values.

o We act as a FAMILY - We know we're not a related family, but we really care about people, both personally and professionally. We like knowing that our skills, our time, and our efforts contribute to the overall success of those we spend time with every day.

o We move with INNOVATION - We push for better ways to solve problems. We are not afraid of a challenge; we're driven to develop new ideas and solutions using creativity and experience. We are committed to leading, devising new solutions for all kinds of obstacles.

o We are ROOTED - We're from here. These communities are our homes, and we are deeply invested in making our hometowns the best that they can be. We are firmly committed to success in the places where we've known people our whole lives.

o We prioritize SERVICE - We put others above ourselves. We make intentional decisions and take action to benefit others, be it in our daily work with our customers and fellow team members, or in volunteering our time, money, and energy in our communities.

o We build TRUST - We strive to be reliable and trustworthy, honest and transparent. We are dedicated to doing what's best for our team members, our customers, and our communities, and they can be confident that we are who we say we are.

o We are a source of STRENGTH - We have a capacity and resilience that has come through years of experience and growth. We are able to support those who count on us, and those who need us can rely on us.

* Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.

ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS

Content Creation & Strategy

* Develop, edit, and manage high-quality content for website, social media, email campaigns, and print collateral;

* Build content calendars aligned with marketing objectives, product promotions, and brand initiatives;

* Collaborate with the Digital Content Manager on digital integration and web placement; and,

* Provide copy and creative content for digital onboarding campaigns, ensuring messaging aligns with brand voice and campaign objectives.

Social Media Leadership

* Own social media strategy, posting, monitoring, and engagement;

* Collaborate with the Marketing Coordinator for scheduling and operational assistance; and,

* Integrate multimedia assets from the Multimedia Producer into social campaigns.

Design & Visual Assets

* Create graphics, infographics, and integrated visual content; and,

* Incorporate photo/video content from the Multimedia Producer into campaigns and web asset