Marketing Coordinator

Primary Purpose of Job

The Marketing Coordinator ensures smooth execution of marketing operations, promotional activities, and event coordination. This role supports the team by maintaining promotional inventory, tracking marketing initiatives, and assisting in campaign execution.

• Southern Bank team members exhibit Southern Bank’s values, which can be remembered with the acronym FIRSTS. We teach our team members about our “values in action,” which give further examples of how we can live out Southern Bank’s values.
• We act as a FAMILY – We know we’re not a related family, but we really care about people, both personally and professionally. We like knowing that our skills, our time, and our efforts contribute to the overall success of those we spend time with every day.
• We move with INNOVATION – We push for better ways to solve problems. We are not afraid of a challenge; we’re driven to develop new ideas and solutions using creativity and experience. We are committed to leading, devising new solutions for all kinds of obstacles.
• We are ROOTED – We’re from here. These communities are our homes, and we are deeply invested in making our hometowns the best that they can be. We are firmly committed to success in the places where we’ve known people our whole lives.
• We prioritize SERVICE – We put others above ourselves. We make intentional decisions and take action to benefit others, be it in our daily work with our customers and fellow team members, or in volunteering our time, money, and energy in our communities.
• We build TRUST – We strive to be reliable and trustworthy, honest and transparent. We are dedicated to doing what’s best for our team members, our customers, and our communities, and they can be confident that we are who we say we are.
• We are a source of STRENGTH – We have a capacity and resilience that has come through years of experience and growth. We are able to support those who count on us, and those who need us can rely on us.
• Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.

• Manage promotional store inventory, signage, and marketing materials;
• Supports the Digital Marketing Strategist with tracking campaigns;
• Supports the Marketing Department as a liaison between the Marketing Team and internal / external teams to ensure project timelines are met; and,
• Support branch openings, community events, and local marketing initiatives.

• Assist the Digital Content Manager and Content Specialist in scheduling campaigns;
• Reviews and monitors online content made by others related to the bank, including social media and online reviews, posts, and comments. Responds as needed;
• Reviews and monitors comments on Southern Banks ads/organic posts. Responds as needed;
• Ensure operational support for social media posting and campaign delivery; and,
• Researches social media and marketing trends—both industry-specific and broader market trends—and reports relevant platform updates, emerging best practices, and competitive observations to the marketing team. Provides a bi-weekly summary to inform content planning, campaign execution, and operational adjustments.

• Maintain project schedules and ensure deadlines are met across digital campaigns, social media, and branch promotions.

• Strong organizational and project tracking skills;
• Ability to manage multiple tasks and prioritize effectively;
• Basic familiarity with social media and marketing operations; and,
• Excellent communication and collaboration skills.

• Bachelor’s degree preferred.
• 1-3 year’s experience in marketing operations, event coordination, or administrative support.

Exhibits Southern Bank’s values, as further described through our values in action.

Adaptability:
Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.

Applied Learning:
Assimilating and applying new job-related information in a timely manner.

Quality Orientation:
Accomplishing tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.