Product Marketer

Overview

We're looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated — able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.

• Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
• Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
• Build churn-prevention and winback flows to improve subscription and marketplace retention
• Write compelling copy for lifecycle touchpoints and feature campaigns
• Segment users and personalize communication to increase activation and long-term engagement
• Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
• Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
• Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
• Analyze lifecycle and retention data to form insights and optimize campaigns
• Report regularly on retention and lifecycle KPIs to the founders
• Speak with users to understand pain points and opportunities for re-engagement
• Plan features or experiments in the product related to retention

• Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company
• Strong understanding of user retention levers, subscription dynamics, and churn prevention
• Excellent copywriting skills across email and in-app messaging
• Knowledge of email deliverability, segmentation, and marketing automation tools
• Data-driven mindset with experience running and measuring lifecycle experiments
• Comfortable working in a scrappy, fast-paced environment with limited resources
• Generalist operator who can own strategy, execution, and reporting end-to-end
• Self-sufficient and accountable to deadlines
• Able to translate findings into product changes or new features

• Personal projects that demonstrate your abilities pertaining to this role
• Previous experience with 2-sided marketplaces

• Remote role with possibility to meetup with other Vancouver based team
• $80k-$100k/year (CAD $110,000 - $140,000)
• 2 weeks paid vacation
• Annual cash performance bonus based on the growth and performance of the company
• Significant growth potential in both role and compensation as we continue to scale