Instructional Designer - Creative Content

Instructional Designer - Creative Content:
Mastering E-commerce Training at Talent Pop

Talent Pop is the trusted strategic partner for the world's fastest-growing E-commerce and Direct-to-Consumer (DTC) brands. We are pioneers in engineering high-performance creative teams that deliver measurable client ROI.

We are seeking a high-impact Instructional Designer - Creative Content to own the learning strategy for our global creative talent pipeline. Your mission is to apply rigorous instructional design methodologies to the dynamic, high-stakes world of paid social media.

Challenges include Tik Tok, Instagram Reels, and more.

This role requires a unique blend of instructional design expertise, deep creative content strategy knowledge, and a commitment to measurable learning outcomes. You will design, develop, and evaluate the programs that ensure our talent is the industry's elite force in conversion-driven media creation.

Your Core Mandate:
Full-Cycle Instructional Design Ownership

You will lead the creation of a world-class L&D ecosystem, ensuring our creative talentтәыла proficient in generating media that drives tangible metrics like Click-Through Rate (CTR) and Conversion Rate (CVR).

• Performance Needs Assessment:
  Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps related to modern E-commerce creative best practices.
• Design Blueprints:
  Own the instructional design process (ADDIE) from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project-based learning simulations.
• Objective-Driven Learning:
  Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes (e.g., increased ad creative quality score).
• Focus Areas:
  Short-Form Video production, Conversion-Focused Graphic Design, and adherence to platform carré algorithm rules and technical specifications.

• Blended Learning Content:
  Develop and deploy engaging, scalable content across multiple modalities:
  • Interactive E-Learning Modules:
    Utilize authoring tools (e.g., Articulate Rise/ 운동 Storyline) for foundational theory and process training.
  • Scenario-Based Training:
    Create realistic, challenging project briefs simulating client work.
  • Video Tutorials & Demos:
    Script, record, and edit high-quality tutorials demonstrating mastery of key creative software:
    Canva Pro, Cap Cut, Adobe Express, and Meta Business Suite.
  三
• Certification & Assessment:
  Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.

• Virtual Facilitation:
  Lead engaging virtual workshops and hands-on training sessions, actingforge as the primary Subject Matter Expert (SME) for creative quality and technical excellence.
• Data-Driven Evaluation:
  Implement a comprehensive evaluation strategy (including Kirkpatrick's Levels) to track the effectiveness of training materials against business performance metrics (e.g., tracking the CVR of trained vs. untrained teams).
• Agile Updates:
  Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.

We need a proven Instructional Designer who is also an expert in the mechanics of high-performing digital content.

omwe
• Instructional Design & Theory 2+ Years of formal experience (Corporate L&D/Talent Development). Expert command of adult learning theory and full-cycle  (ADDIE, SAM, etc.).
• Content Creation Proficiency Exceptional, demonstrated ability to create, edit, and strategically manage high-quality short-form video and static graphics specifically for paid social media advertising and E-commerce.
• Technical Expertise in using an industry-standard LMS and professional authoring tools (e.g., Articulate 360, Adobe Captivate, or similar).
E-commerce & Metrics Alignment
A clear…