Marketing Manager

Job Position:
Marketing Manager

Location: PE/Gqeberha

Salary:
Commensurate with qualification and experience

Email your CV to

• 5+ years’ experience in a Marketing Manager or senior marketing role
• Strong background in e-commerce and digital marketing
• Proven experience managing influencer and creator marketing programmes
• Demonstrated experience managing marketing budgets and ROI-driven decision-making
• Experience leading and developing multi-disciplinary marketing teams
• Strong understanding of social media platforms, digital performance metrics, and optimisation
• Commercial mindset with the ability to link marketing activity directly to revenue

• Experience in consumer brands, e-commerce-led businesses, or regulated industries
• FMCG experience beneficial but not essential
• Exposure to CRM platforms, analytics tools, and e-commerce systems

• Innovative, proactive, and results-driven
• Strong leadership and stakeholder-management skills
• Data-led with a creative and brand-focused mindset
• Comfortable operating in a fast-paced, regulated environment

• Develop and execute a data-driven marketing strategy aligned to business, revenue, and growth objectives
• Lead, coach, and performance-manage the marketing team, setting clear KPI’s and accountability
• Work closely with the National Sales Team and Key Account Manager to:
• Support sell-in and sell-through initiatives
• Align campaigns with customer and channel strategies
• Ensure consistent brand execution across retail, e-commerce, and trade environments
• Translate commercial priorities into clear, executable marketing plans
• Drive innovation while ensuring compliance with industry regulations and internal governance

• Own and manage the marketing budget, ensuring optimal allocation across digital, influencer, e-commerce, events, and brand initiatives
• Track, analyse, and optimise ROI across all marketing spend
• Use performance data to inform decision-making, prioritisation, and investment shifts
• Present clear performance updates and recommendations to senior management

• Own the e-commerce growth strategy, including traffic acquisition, conversion optimisation, retention, and basket growth
• Work closely with the E-commerce and Communications Head to optimise:
• Website performance and user experience
• Promotional calendars, launches, and campaigns
• Email marketing, CRM, and loyalty initiatives
• Monitor and optimise digital channel performance across paid and organic media

• Develop and lead the influencer and creator marketing strategy, including:
• Identification, onboarding, and management of relevant influencers
• Campaign briefing, content alignment, and performance measurement
• Ensuring compliance with brand guidelines and regulatory requirements
• Oversee social media strategy and execution across relevant platforms
• Guide content creation across social, web, email, POS, and trade marketing assets

• Define and oversee event and activation strategy in line with brand and commercial objectives
• Work closely with the Event Co-Ordinator on:
• Trade events, brand activations, and experiential marketing initiatives
• Budget management, timelines, and execution
• Post-event performance analysis and ROI assessment

• Strengthen brand positioning and visibility in a competitive consumer market
• Oversee product launches, seasonal campaigns, and key trade initiatives
• Ensure consistent messaging and execution across all customer touchpoints
• Work with the Customer Relationship Consultant to:
• Improve customer experience and retention
• Leverage customer insights and feedback
• Drive lifecycle and re-engagement campaigns