General Manager

Our client is a well-established, customer-focused marine dealership offering new and pre-owned boats, certified service, storage, accessories, and a knowledgeable team dedicated to delivering a first-class boating experience. They maintain a strong reputation for stability, high customer satisfaction, and a welcoming workplace culture. Known for representing leading brands and supporting a loyal boating community, the dealership provides a unique environment where employees can grow professionally while contributing to a customer‑centric marine operation.

Our client is seeking an experienced, high‑performing General Manager to oversee full dealership operations—including sales, service, yard, and administrative functions. This leader will drive operational efficiency, elevate team culture, and ensure a consistently exceptional customer experience. The GM will develop employees, manage inventory, strengthen internal communication, and guide both personal and company performance goals. This position is ideal for a transformational leader who enjoys coaching teams, building capability, and fostering meaningful customer relationships within a dynamic marine environment.

• Long-term job stability with a reputable dealership
• Paid time off (PTO)
• Travel opportunities for boat shows and manufacturer events
• Training and certification programs
• Professional interaction across the marine industry
• Career advancement opportunities within a growing organization
• Competitive compensation plan

• Lead all dealership operations, including sales, service, yard, and administrative teams.
• Lead, coach, and inspire the sales team to exceed sales goals, budgets, and customer experience targets.
• Create a supportive, high‑energy environment that attracts, develops, and retains top talent.
• Improve operational efficiency across all departments through structured processes and strong leadership.
• Set clear expectations, track performance, and provide routine feedback to drive accountability.
• Develop and lead ongoing sales and product training to support customer excellence and team development.
• Foster open communication and collaboration across Sales, Service, Parts, F&I, and Yard teams.
• Manage inventory accuracy and assist with ordering to maintain proper product availability.
• Promote a customer‑first mindset and build long‑term client relationships.
• Work closely with ownership to ensure alignment with strategic goals and store performance.
• Ensure successful attendance and execution of major boat shows (January–April).

• Minimum 5 years of experience in sales or dealership management (marine experience preferred).
• Transformational, coaching‑oriented leadership style—focused on developing people and improving performance.
• Excellent verbal and written communication skills.
• Self‑motivated, organized, and results‑driven.
• Tech‑savvy with CRM experience and an understanding of sales metrics.
• Ability to travel for boat shows and manufacturer events (3–5 days at a time).
• Onsite position, standard schedule includes weekdays, Saturdays, and Sundays during show season.