General Manager; Administrator

Job Overview

Home Instead is looking for a caring and compassionate General Manager to become a part of our admin team and join our mission to enrich the lives of our clients, their families, our staff and the senior community in which we serve. Home Instead provides non-medical assistance with the activities of daily living that allow our clients to remain independent in their home.

To learn more about Home Instead, visit

• M-F 8-5; with some on-call responsibilities

The General Manager oversees the day-to-day operations of the home care agency, ensuring compliance with all regulations, delivering quality client care, and leading a team of caregivers and administrative staff. This role is both strategic and hands-on, requiring strong leadership, problem‑solving, and interpersonal skills.

• Lead daily operations, ensuring efficient workflow and adherence to all local, state, and federal regulations.
• Oversee and manage agency policies, procedures, and service standards.
• Manage critical functions including scheduling, billing, and seamless client service delivery.
• Oversee full staff lifecycle, from recruitment and training to supervision and performance evaluations for both field staff and administrative teams.
• Ensure adequate caregiver coverage and expertly manage call-outs and emergencies.
• Drive client satisfaction through comprehensive intake, individualized care planning, being the main client contact, and resolving concerns.
• Maintain meticulous records and conduct regular audits for quality assurance and compliance.
• Prepare for and respond to all licensing inspections while continually monitoring key performance metrics.

• Conduct client/CARE Professional introductions as needed
• Conduct quality assurance (QA) visits with clients/Care Professionals as needed
• Participate in various PR strategies
• Conduct Family Education sessions as needed
• Perform any and all other functions deemed necessary

• Bachelor's degree in healthcare administration, business, or a related field (or equivalent experience).
• 2-5 years of management experience in home care, healthcare, or a related service industry.
• Strong leadership, organizational, and communication skills.
• In-depth knowledge of home care regulations and best practices.
• Proficiency in scheduling systems, EMRs, and Microsoft Office Suite.
• Proven ability to multitask, delegate, and manage crises.
• Exceptional interpersonal skills.
• Pass a Level II Background Screen.
• Valid driver's license and reliable transportation.
• Experience with Salesforce and Well Sky a plus
• Experience as an Administrator or Alternate Administrator a plus

At Home Instead we are dedicated to enhancing the quality of life for our clients by providing compassionate, dependable, and personalized non-medical home care services. Our caregivers are the heart of what we do, and we are committed to supporting them with training, flexible scheduling, and a meaningful work environment.

Each Home Instead franchise is independently owned & operated. G2M4, LLC.

By applying, you consent to Home Instead communicating with you via phone, email, and text message regarding your employment application.

This position is subject to Florida Level 2 background screening requirements through the Florida Care Provider Background Screening Clearinghouse. For more information, visit