Web Designer

About the Role

Dashing Diva is seeking a Web Designer who combines strong visual design skills with hands‑on front‑end development and fluency with AI‑assisted design and coding tools. This is not a traditional web designer role — we need someone who can use AI tools such as Claude, Cursor, Figma AI, and similar platforms to prototype, build, and optimize at a pace that matches our growth.

You will own the design, development, and ongoing optimization of  — our direct‑to‑consumer storefront and the brand’s digital flagship.

This role sits within the Creative team and works closely with the Sr. Art Director (Retail/Print), Sr. Designer (UX/UI), and the Marketing team. You will take direction from the Creative Director and collaborate with the Ecom/Media team on conversion optimization and performance.

• Own the full redesign and ongoing evolution of  — from wireframes through production code.
• Build responsive, high‑performance pages using Shopify (Liquid), HTML/CSS/JavaScript, and AI‑assisted coding tools.
• Design and implement product detail pages (PDPs) that showcase 300–500 SKUs across five product franchises with rich imagery, video, and UGC integration.
• Create landing pages for product launches, seasonal campaigns, IP collaborations, and promotional events.
• Implement and maintain the site’s visual design system — ensuring consistency across all pages, emails, and digital touchpoints.

• Use AI tools (Claude, Cursor, Figma AI, Midjourney, v0, and similar) to rapidly prototype page layouts, generate component code, and iterate on design concepts.
• Build and maintain a library of reusable, AI‑generated components and templates that accelerate production across the site.
• Leverage AI for image optimization, asset generation, and content personalization where applicable.
• Stay current on emerging AI design and development tools; evaluate and recommend new tools to the team.

• Partner with the Ecom/Media team to optimize site speed, conversion rates, and user experience.
• Design and execute A/B tests on key pages (homepage, PDPs, collection pages, cart/checkout flow).
• Analyze site performance data (GA4, heatmaps, session recordings) and translate insights into design improvements.
• Ensure all pages meet Core Web Vitals standards and are optimized for mobile‑first browsing.

• Coordinate with Sr. Designer on UX/UI direction and design system alignment.
• Work with the Sr. Art Director/Creative Director to ensure retail/print brand identity translates cohesively to digital.
• Support the Marketing team with campaign landing pages, email template design, and CRM creative as needed.
• Collaborate with the offshore production pod on asset preparation and delivery for the site.

• 3–5 years of experience in web design with hands‑on front‑end development (HTML, CSS, JavaScript).
• Strong portfolio demonstrating both visual design and functional web builds.
• Proficiency with Shopify (Liquid templating) or a comparable e‑commerce platform.
• Demonstrated use of AI‑assisted design or coding tools (Claude, Cursor, Git Hub Copilot, Figma AI, v0, or similar).
• Proficiency in Figma for design collaboration, wire framing, and handoff.
• Experience with responsive design, mobile‑first development, and cross‑browser compatibility.
• Understanding of UX principles: information architecture, user flows, accessibility (WCAG), and conversion‑focused design.
• Comfortable working with analytics tools (GA4, Hotjar, or equivalent) to inform design decisions.

• Beauty, CPG, or fashion e‑commerce experience — understanding of PDP best practices, visual merchandising, and seasonal campaign cycles.
• Experience with AI image generation tools (Midjourney, Firefly, DALL‑E) for creating or enhancing web assets.
• Familiarity with email/CRM design (Klaviyo or similar).
• Motion/animation skills (CSS animations, Lottie, lightweight video integration).
• Experience managing or coordinating with offshore design/production teams.
• Bilingual Korean‑English is a plus, but not required.

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