Regional Wine Manager - Maine & Vermont

Join Our Team

M.S. Walker is seeking an experienced, relationship-driven

M.S. Walker, Inc.

Portland, ME

Sales

M.S. Walker is seeking an experienced, relationship-driven Regional Wine Manager to lead growth for our wine portfolio across Maine and Vermont
. This highly visible, field-based role is the primary connection among winery and supplier partners, distributors, retailers, restaurants, and consumers. You will translate portfolio strategy into market execution, expand distribution, strengthen key accounts, and create memorable education and tasting experiences.

The successful candidate will combine commercial discipline, wine expertise, sound judgment, and strong organizational skills. If you enjoy building markets, solving problems, and turning supplier priorities into measurable results, we invite you to apply.

Reports to:

General Manager, New Hampshire

Territory:
Maine and Vermont

Schedule:

Full-time, field-based; frequent travel and occasional evening or weekend work required

• In coordination with M.S. Walker Brand Management,
• Manage and submit new item setup forms and product onboarding documentation.
• Develop, implement, and communicate pricing programs for all portfolio brands within the Maine and Vermont markets.
• Create, manage, and communicate promotional programming and incentives to distributor partners.
• Maintain strong working relationships with distributor management teams and sales personnel.
• Coordinate and communicate supplier-driven chain account programs and initiatives.
• Conduct regular ride-alongs and work-withs alongside distributor sales representatives to drive execution and account development.
• In cooperation with the M.S. Walker Corporate Team (Customer Service, Inventory, and Brand Management),
• Monitor inventory levels to ensure product availability and minimize out-of-stock situations.
• Resolve distributor and customer service issues, including order errors, mis-shipments, inventory shortages, and urgent account needs.
• Coordinate emergency product transfers, inventory swaps, and special deliveries to support key accounts and business priorities.

• Serve as the primary point of contact for assigned winery and supplier partners.
• Develop and maintain strong supplier relationships through regular communication and performance updates.
• Coordinate supplier visits and market work-withs, including account calls and market presentations.
• Plan and execute supplier-focused educational events, trainings, and master classes.
• Organize and facilitate General Sales Meetings (GSMs) and distributor training sessions on behalf of supplier partners.
• Communicate market opportunities, competitive activity, and sales performance to suppliers.
• Collaborate with suppliers to develop market strategies, promotional opportunities, and growth initiatives.

• Independently manage and develop on-premise and off-premise accounts throughout Maine and Vermont.
• Conduct wine presentations, tastings, and educational sessions for customers and distributor teams.
• Execute retail tastings, wine dinners, staff training, seminars, and consumer-facing events.
• Represent company brands at trade shows, festivals, industry functions, and market events.
• Develop account-specific proposals and sales presentations to secure new business opportunities.
• Evaluate supplier offerings and market opportunities to create/recommend pricing strategies and sales programs.
• Drive distribution gains, menu placements, feature activity, and portfolio growth.
• Build and maintain relationships with key retailers, restaurants, chain accounts, and industry stakeholders.

• Product registrations and renewals through applicable regulatory agencies, including:
• Maine Bureau of Alcoholic Beverages and Lottery Operations (BABLO), Department of Environmental Protection (DEP)
• Vermont Department of Liquor and Lottery (DLL) and related state agencies
• Ensure all products maintain current registrations and compliance status.
• Monitor regulatory requirements and communicate changes to suppliers and distributor partners.
• Maintain accurate compliance documentation and reporting records.

• From M.S. Walker Creative Services, request, maintain, and utilize point-of-sale materials, including:
• Sell sheets
• Tech sheets
• Wine dinner menus
• Retail tasting materials
• Promotional collateral
• Manage and approve bill-back programs and supplier…