Sales Development Representative

The Sales Development Representative (SDR) is the first point of contact between Easy Metrics and the warehousing and distribution operations we serve, and the entry point into a growing pipeline. This is a blended role, weighted toward inbound at roughly 70 percent inbound and 30 percent outbound, with the mix adjusting as the business grows. The SDR responds to and qualifies the inbound demand created by Marketing and runs targeted outbound into named accounts that fit our ideal customer profile.

This role offers the opportunity to work a high intent inbound flow, build real expertise in warehouse labor management and the supply chain market, and partner directly with Account Executives, Marketing and Sales leadership on the accounts that matter most to the business. Performance is measured on qualified meetings set and meetings held, and success in this role is the foundation for a career in B2B SaaS sales at Easy Metrics.

• Speed to Lead: Responsible for responding to every inbound lead, including demo requests, content downloads, webinar registrations, website chat and referrals, within the team's published speed to lead standard, measured in minutes.
• Follow Up Cadence: Responsible for working every inbound lead through a structured multi touch cadence in Nooks, combining calls, email and Linked In, until the lead is qualified, disqualified or formally recycled.
• Qualification: Responsible for applying the Easy Metrics sales process and qualification criteria to establish fit, need, decision process, budget and readiness, using probing questions and active listening to understand the operation and the systems currently in place.
• Disposition and Routing: Responsible for converting qualified leads and scheduling them with the appropriate Account Executive, and for disqualifying leads that are not a fit or returning them to nurture with a documented reason so Marketing receives an accurate signal.
• Source Feedback: Responsible for tracking and reporting which campaigns, content and channels produce qualified conversations, and for sharing that feedback with Marketing and the SDR Team Lead on a regular cadence.
• Account and Contact Mapping: Responsible for researching assigned target accounts and using Linked In Sales Navigator and Zoom Info to map organizational hierarchies and identify the right stakeholders and decision makers.
• Multi Channel Outbound Execution: Responsible for executing daily outbound activity through Nooks, including live and parallel dialing, personalized email sequences and Linked In outreach, against the activity standards set by the SDR Team Lead.
• Relevant Messaging: Responsible for opening conversations around the specific business challenges our software solves, connecting those challenges to the Easy Metrics value proposition and tailoring messaging to the role being contacted.
• Account Based Coordination: Responsible for partnering with Account Executives and Marketing on account plans, coordinated plays and follow up for target account campaigns, events and conferences.
• Market Intelligence: Responsible for gathering and documenting competitive presence, incumbent systems and organizational change inside target accounts to inform account targeting and timing.

• Meeting Quality: Responsible for setting meetings that meet the agreed qualification criteria and are accepted by the Account Executive.
• Handoff Quality: Responsible for documenting a written brief in Salesforce before every scheduled meeting, covering the account profile, the problem discussed, the attendees and the reason the meeting was booked.
• Meeting Confirmation and Show Rate: Responsible for confirming meetings, sending reminders and pre…