Lead Designer, Graphic & Prints - HOKA Apparel

Lead Designer, Graphic & Prints - HOKA Apparel Lead Designer, Graphic & Prints - HOKA Apparel

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Lead Designer, Graphic & Prints - HOKA Apparel
Reports to: Director, Color Design - HOKA Apparel

Location: Portland, OR (Hybrid)

Typically 3 times per week in office, Tuesday – Thursday

As the Lead Designer, Graphics (Apparel and Accessories) at HOKA, you’ll be at the forefront of redefining apparel through bold, disruptive design. You’ll accelerate the apparel refresh engine, deliver newness and speed to market, and drive growth across all categories. Sitting at the intersection of design, product, and merchandising, you’ll elevate graphics as a tool for storytelling, product differentiation, and consumer impact.

Your strong point of view and ability to translate insights into meaningful solutions will drive clarity and momentum from concept through final product.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

• Lead graphics and allover print design execution on category priority projects
• Develop graphics and allover print solutions across apparel and accessories
• Work against seasonal project briefs and franchise concepts, supporting new creation, refresh, and optioning strategies
• Manage multiple creation calendars across inline, collaborations, SMU projects, and own the graphic and allover print schematic handoff process
• Collaborate with direct team leadership and cross-functional partners to build seasonal toolboxes and application strategies aligned to creative direction
• Partner with product design, material design, development, merchandising, and marketing to deliver cohesive product stories
• Support seasonal design strategy and contribute to category-level direction
• Collaborate with apparel, accessories, material, and digital design teams to deliver a holistic product point of view
• Explore unbriefed opportunities that push HOKA expression and innovation

• Degree in graphic design, product design, or related field
• 4–8 years of experience in apparel graphic design, with a focus on men’s and women’s performance product
• Advanced understanding of graphic and allover print process, application, and technique
• Strong knowledge of apparel construction, materials, and product process
• Strong understanding of color, palette usage, and application
• Ability to translate trends and consumer insights into product-relevant graphic strategies
• Proficient in Adobe Illustrator, Photoshop, PowerPoint, and Lucid
• Familiarity with generative AI platforms such as Midjourney or Vizcom
• Strong communication and collaboration skills
• Portfolio demonstrating graphic and print direction, trend, and product execution

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus…