Admissions Counselor

PRIMARY PURPOSE

The Admissions Counselor within the Office of Admissions reports directly to the Associate Vice President for Admissions. This role is primarily responsible for managing the recruitment, admission, and enrollment of prospective students through territory management, application review, recruitment travel, admissions programming, and relationship-building with students, families, schools, and community partners in support of institutional enrollment goals. The ideal candidate will possess strong communication, organization, relationship-building, and project coordination skills, along with experience engaging diverse communities in educational settings and representing an institution professionally in both independent and collaborative environments.

To be successful in this position, the individual must excel at building meaningful connections with prospective students and families, analyzing and applying enrollment data to recruitment strategies, coordinating events and travel, managing multiple priorities in a fast-paced environment, and contributing effectively to a collaborative admissions and enrollment team.

• Develop and implement territory recruitment strategies using enrollment data, high school profiles, yield trends, and partnership outcomes.
• Build and maintain relationships with prospective students, families, high school counselors, community-based organizations, and independent educational consultants.
• Manage recruitment communications and outreach efforts using Customer Relationship Management (CRM) systems, including Slate.
• Maintain accurate territory records, school profiles, and travel documentation.

• Conduct holistic review of undergraduate applications and recommend admission and merit scholarship decisions.
• Evaluate applicant materials within a territory management model to support institutional enrollment goals.
• Analyze recruitment and admissions outcomes to assess effectiveness and recommend strategy adjustments.
• Contribute to enrollment planning initiatives and annual admissions goals.

• Represent the college through high school visits, college fairs, interviews, receptions, and recruitment programs.
• Coordinate and execute regional and national travel schedules to support recruitment objectives.
• Deliver presentations and facilitate interviews for prospective students and families using current institutional and program knowledge.
• Serve as a visible and professional representative of the college during evening, weekend, virtual, and in-person events.

• Plan and execute on-campus and virtual recruitment programs, special events, and group visit experiences.
• Coordinate logistics and communications for admissions events and campus visit programming.
• Lead or support major departmental initiatives such as student calling programs, social media engagement, or website content strategies.
• Supervise student employees and volunteers supporting admissions operations and events.

• Complete administrative processes related to admissions operations, application processing, and enrollment communications.
• Maintain current knowledge of institutional programs, higher education trends, and enrollment management practices.
• Collaborate with campus partners including Athletics, Financial Aid, faculty, staff, alumni, and student organizations to support recruitment and enrollment efforts.
• Utilize data, reporting tools, and institutional systems to monitor progress and support informed decision-making.

• Excellent written, verbal, and interpersonal communication skills with students, families, colleagues, and external partners.
• Superior relationship-building skills that foster trust, professionalism, and meaningful engagement across varied communities and backgrounds.
• Proficient organizational and project coordination skills while managing multiple priorities, timelines, and competing demands.
• Strong critical thinking and sound judgment when evaluating information and making recommendations.
• Proficient use of Customer Relationship Management (CRM) systems, including Slate, and Microsoft Office Suite or Google Workspace applications.
• Excellent public speaking and presentation skills in both virtual and in-person settings.
• Strong analytical skills for interpreting enrollment data, identifying trends, and supporting data-informed decision-making.
• Extremely dependable time management and independent work practices while coordinating travel, events, and communications.
• Strong collaboration skills that support effective partnerships with faculty, staff, students, alumni, and community organizations.
• Demonstrated commitment to fostering a respectful, welcoming, and inclusive workplace culture that values varied perspectives and experiences.
• Proficient…