Site Optimization Manager

The SOREL North America eCommerce team defines, develops, and delivers a best-in-class consumer experience for  and  consumers to increase consumer affinity, drive engagement, and ultimately drive sales.  Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.

The SOREL Site Optimization Manager is a critical piece of the long-term  and  growth strategy. The person is part of the SOREL site operations team and has a seat at the table for making short and long-term decisions that have significant impact on the SOREL brand and business.

This role reports to the Director, eCommerce North America. A sharp, critical thinker with effective problem-solving skills. An exceptional communicator (written & verbal) with the ability to express your ideas and influence cross-functionally at all levels. 8+ years’ experience of progressive responsibilities leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative, consumer brand that includes:

Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (SFCC, Adobe Experience Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics),  and other business intelligence tools (Power BI).Adaptable in a fast-paced, deadline-oriented environment with the ability to manage multiple, competing priorities with a strong sense of urgency.  

Experience influencing senior leadership and quantifying results for consumption by various levels within the business

Proven ability to work within a high-performing team
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