Senior Manager, Consumer Marketing Analytics

Responsibilities

• Scope - Accountable for forecasting & performance analytics of the adidas consumer in NAM
• Consumer and Traffic Strategy & Innovation
• Be an active part in the execution or usage and contribute to the development of necessary market analytics capabilities related to analytics that the company needs to meet current and future consumer and traffic growth plans aligned to global frameworks for focus areas assigned to you.
• Potential focus areas are:
  Consumer planning, forecasting and analysis
• Loyalty program, Personalization, audience targeting, and other consumer programs analysis
• Traffic and marketing efficiency, forecasting & analysis
• Demand vehicle attribution and ROI analysis including CRM
• AB testing and opportunity analysis

• University degree in the field of Business or equivalent
• 8+ years of experience in consumer analytics, loyalty program and traffic generation (eg. CRM), in-house or at a leading consumer analytics agency focused on eCom.
• Extensive experience with digital consumer loyalty programs, digital consumer engagement and digital marketing in a brand environment
• Experience in eCommerce environment
• Experience in leading a team
• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Good leadership skills
• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels.