Associate Director - Flights Marketing; Bangkok

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. We connect people to destinations and experiences with our millions of hotels, holiday properties, flights, and experiences worldwide.

Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team blends the best analysts, marketing strategists, and data scientists, and fosters a great learning environment.

• Co‑own the Flights PnL with Product counterparts
• Define the overall Marketing Strategy for the Flights Vertical
• Execute the strategy: spearhead development, execution, and optimization for growing Agoda’s Flights business across channels (e.g., CRM, Paid Performance marketing, pricing)
• Guide, coach, and manage a team of analysts and managers
• Conduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth
• Partner closely with various business functions, especially Marketing Accommodation, Flights product, and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using techniques and tools such as SQL or Tableau
• Monitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management

• Extensive
  
  Experience:
  
  10+ years in marketing analytics or related projects involving big data – preferably in tech, e‑commerce, or digital marketing. Experience articulating strategic issues and negotiating with C‑level executives, including leading strategy consulting projects.
• Bachelor’s degree in computer science, statistics, mathematics, engineering, economics, or finance.
• Data‑Driven Approach:
  Strong analytical skills, ability to analyze data, translate data into actionable insights, and generate impactful recommendations using SQL.
• Strong Communication
  
  Skills:
  
  Exceptional writing and verbal communication abilities with proficiency in creating impactful and visually appealing presentations.
• Stakeholder Management:
  Ability to effectively communicate, influence, and persuade with different levels of stakeholders, especially senior management, with proven commercial acumen.
• People Management
  
  Experience:
  
  Including hiring, coaching, and developing team members.
• Entrepreneurial Mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a get‑thing‑done attitude.

• Experience in digital or social media marketing.
• Experience in the online travel or e‑commerce industry.
• Experience in the flights industry.
• Experience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis.

At Agoda, we are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file.