Paid Search Media Strategist

Job Description

MV Digital is hiring a Paid Search Media Strategist. This position drives strategy, execution, and optimization of paid media campaigns across Google and Microsoft Ads — including Search, Performance Max, AI Max, You Tube, and Demand Gen — to meet advertiser objectives. This includes all elements of campaign execution—from proposal research, competitive analysis, bid and budget management, ongoing performance monitoring, optimization, and performance analysis—while balancing Google’s AI-driven automation with deliberate campaign controls to maximize performance, efficiency, and client investment.

Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.

• Build and manage campaigns across Search, Performance Max, AI Max, Demand Gen, and Shopping formats aligned to client KPIs
• Structure PMax campaigns with asset group segmentation, audience signals, and brand exclusions; apply AI Max URL expansion controls
• Maintain traditional Search campaigns alongside automated formats to preserve keyword-level control and protect branded traffic
• Develop onboarding plans, budget forecasts, and bid strategy recommendations for new and existing clients
• Implement and manage Smart Bidding strategies (tCPA, tROAS, Maximize Conversions/Value) matched to funnel stage and client goals
• Feed quality signals via Enhanced Conversions, consent mode (v2), Customer Match, and audience list layering
• Monitor pacing, adjust budgets, and manage learning periods during seasonal shifts or strategy changes
• Implement and audit conversion tracking via Google Tag Manager, GA4 event tagging, and Enhanced Conversions
• Conduct ongoing optimizations: search term analysis, asset reporting, audience reviews, and landing page alignment
• Build performance reports and communicate insights, trends, and recommendations in client status calls (weekly/bi-weekly/monthly)
• Proactively identify opportunities to improve CPA/ROAS, grow conversion volume, and scale client investment
• Translate client objectives into actionable PPC tactics; partner with internal teams, search engine reps, and client stakeholders
• Stay current on Google/Microsoft product updates, AI tool changes, and industry best practices; share learnings with the team

• Bachelor's degree in marketing, business, communications, or related area or equivalent experience
• Minimum 1 year’s relevant experience executing and optimizing paid Google Ads and Microsoft Ads campaigns
• Active Google Ads certifications required:
  Search and GA4;
  Microsoft Advertising preferred
• Google Ads AI-Powered Performance Ads or Google Ads Measurement certification a plus
• Hands‑on experience with You Tube, Demand Gen, and Performance Max campaign types required
• Experience managing multiple clients across varied industries and budgets simultaneously
• Demonstrated experience with Higher Education, Advocacy and/or B2B clients preferred
• Google Tag Manager, GA4, Enhanced Conversions, and consent mode (v2) implementation and troubleshooting
• Strong analytical skills; proficient in Excel, Google Sheets, or Data Studio for performance reporting
• Familiarity with Display/Video and paid social campaigns a plus
• Exceptional organizational and time management skills; thrives managing multiple priorities in a fast‑paced environment
• Clear communicator able to translate complex PPC strategy for non‑technical stakeholders
• Proactive, adaptable, and current on evolving platform capabilities and automation best practices

MV Digital Group offers competitive pay and a comprehensive benefits package with affordable options for your healthcare—including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.