Sr. Director, Digital Marketing

Strengthening and empowering all of the communities we serve.

Hybrid position, located in Portland, OR

Catalyst IQ is a digital marketing intelligence company built on more than a decade of experience in the automotive dealer vertical. As a part of Advance Local, we operate at the intersection of dealer relationships, proprietary data, and AI-driven platform technology.

Our core product — MarketAI — delivers real-time competitive recommendations, pricing signals, and inventory insights that tell dealers not just what's happening in their market, but what to do next. We are prioritizing further growth and innovation in capital equipment.

We are seeking an experienced and driven Sr. Director, Digital Marketing to join the Catalyst IQ capital equipment team. In this role, you will own the delivery engine for the capital equipment vertical — ensuring every client receives excellent work, on time, with clear reporting and measurable impact. We’re not so big that anyone is above the work — you’ll roll up your sleeves alongside the team to further refine our delivery model, deepen our analytical capabilities, and fully leverage what AI makes possible: richer competitive insights, real-time activation, and a level of precision that sets our clients apart.

Over time, you’ll build the scalable processes, standards, and staffing model that allows quality to hold as the client base grows. You are a rising leader from the advertising and/or SEO ranks who understands the work deeply enough to do it, hold others accountable to it, and systematically build a better way of doing it. You are AI-fluent — not a developer, but someone who actively uses AI tools to improve your own work, embraces automation as a competitive advantage, and is excited to lead the team’s transition from manual workflows to AI-assisted delivery.

This is a high-ceiling role, and the timing is right: you’d be joining at an opportune moment — as Catalyst IQ moves to leverage its AI investments and platform technology in adjacent verticals, with the opportunity to grow alongside that expansion.

• Own the end-to-end delivery of digital advertising, SEO, and website services for equipment dealer clients
• Establish and enforce quality standards — every campaign, every report, every deliverable
• Build and maintain SOPs that allow the team to execute consistently as the client book grows
• Serve as the internal escalation point when client issues arise; resolve before they reach account leadership

• Ensure every client receives clear, accurate, and timely performance reporting
• Partner with the Catalyst product team to identify and implement AI-assisted workflows — from automated reporting to campaign analysis to client communication drafts
• Track delivery metrics internally: on-time rates, error rates, client satisfaction signals

• Manage day-to-day execution across advertising, SEO, and website support teams; set clear performance standards, develop talent, and hold the team accountable for delivery quality
• Partner with product leaders to align delivery expectations with current platform capabilities and the roadmap toward a fully connected intelligence, advertising, website, and SEO ecosystem

• Partner with strategists (who own the client relationship and renewals) to flag delivery risks early
• Identify patterns across accounts: systemic issues, recurring errors, capacity constraints
• Serve as a confident client-facing presence and, at times, a subject matter expert — presenting performance, translating data into clear narratives, and lending credibility to the strategies we recommend
• Contribute to client retention by making sure the work earns it

• Build and continuously improve the operational infrastructure that allows quality work at scale
• Identify opportunities to use AI tools to reduce manual work, improve consistency, and increase team capacity
  
  Develop reporting templates, workflow documentation, and delivery standards that the team can execute without reinventing the wheel

• Bachelor’s degree in…