Senior Director, Membership

The Opportunity

Oregon Public Broadcasting (OPB) is hiring a Senior Director of Membership to lead one of the most effective sustainer-based fundraising programs and teams in public media. This is an opportunity for a digital-forward innovator with sharp fundraising, lifecycle and retention marketing instincts and an eye for emerging opportunities  will be part of the team that boldly writes the next chapter of our public service and expands our mission for communities across Oregon and Southwest Washington.

Oregon Public Broadcasting is a national leader in public media; our growing, multi-channel membership program of more than 173,000 supporter households that will contribute more than $38 million in FY26 Membership revenue, aligning with and powering our public service journalism mission.

We have served the Pacific Northwest for more than a century, and are now in a moment of incredible momentum and opportunity. Our Senior Director will lead with excitement to build on and retain growing support from listeners, viewers and readers across the region.

Our Senior Director will be a highly effective strategist, people leader and collaborator. They will be laser-focused on building member relationships and revenue from highly engaged audiences across every audience channel and touchpoint. This position will steward our growing Membership team of fundraising professionals, who are building on an exceptional foundation and elevating our member-centered and mission-focused fundraising and retention to its next level of excellence.

This team, along with colleagues in Philanthropy, Grants & Strategic Initiatives and Sponsorship, as well as key partners across the organization, will drive the long‑term growth, excellence and sustainability of OPB’s public service journalism and KMHD’s Jazz Without Boundaries.

Membership provides the foundation of our total fundraising effort, driving more than half of our operating budget and sustaining our expanding public service journalism mission.

The Membership program includes:
Sustainers (ongoing monthly giving), digital engagement and conversion, canvassing, direct mail, telemarketing, vehicle donations, on‑air fundraising, employee giving programs, and member/audience service for OPB and KMHD, a jazz radio service. Together, these member relationships represent more than half of our operating budget.

The Senior Director will lead a staff of fifteen (including investments in several new positions) who direct and execute these programs, develop new revenue and retention strategies at scale, and collaborate with teams across the organization driving audience experiences from discovery through engagement and conversion.

The Senior Director is a collaborative leader and champion for membership fundraising best practices across the organization, and a strategic voice in enterprise conversations about audience engagement and conversion.

We are open to candidates with a range of professional experience. If you have led membership teams at major nonprofits, or owned lifecycle marketing at mission‑oriented for‑profit companies, you may be a strong fit. This is a role for someone who is passionate about the future of digital membership growth, and understands how to balance innovation and engaging new audiences toward conversion with the retention of longstanding, current members.

As Senior Director, Membership, your responsibilities will include:

• Fundraising strategy and leadership: Lead the strategic development, implementation and analysis of a comprehensive, multi‑channel, data‑informed Membership program with a digital focus.
  • Secure and cultivate member relationships that represent more than half of the organization’s operating budget.
  • Create and support development of compelling messaging, enticing incentives and effective calls to action across program features and communications.
  • Identify opportunities to test and innovate to maximize revenue and member acquisition and retention at scale.
    Provide high‑level direction for donor retention strategies and practices, building a strong‑affinity member experience through…