Vice President Enrollment Management and Marketing

Vice President for Enrollment Management and Marketing

• Portland, OR
• Education

Reporting to the President and serving as a member of the Executive Cabinet, the Vice President for Enrollment Management and Marketing provides visionary leadership for the University's comprehensive enrollment enterprise. The Vice President is responsible for developing and executing an integrated enrollment strategy that advances the University's mission, strengthens financial sustainability, and supports long-term institutional growth. The Vice President provides executive leadership for undergraduate, graduate, professional, adult, and online enrollment;

admissions; student financial services; enrollment marketing and communications; and strategic enrollment operations.

The University's marketing and communications functions report to Enrollment Management and serve as strategic partners in achieving enrollment objectives. The Vice President provides executive oversight for institutional marketing, brand management, digital marketing, enrollment communications, content strategy, website strategy, social media, and market positioning to ensure a consistent, mission-centered institutional voice while supporting student recruitment across all academic programs.

As the University's chief enrollment strategist, the Vice President partners with Academic Affairs, Student Life, Finance, Athletics, Advancement, and Information Technology to create a seamless, student-centered enrollment experience from prospect through graduation. The Vice President uses data-informed decision making, market intelligence, and collaborative leadership to position Warner Pacific University for sustainable enrollment growth while advancing its Christ-centered mission, commitment to student success, and service to diverse communities.

• Serve as the University's chief enrollment strategist leading the University's comprehensive Strategic Enrollment Management (SEM/SEP) planning process.
• Develop multi-year enrollment, retention, and net tuition revenue goals that support the University's financial sustainability and mission.
• Partner with Academic Affairs to assess market demand for existing and proposed academic programs and recommend opportunities for enrollment growth.

• Provide executive leadership and direct supervision of Admissions, Student Financial Services and Enrollment Marketing and Communications.
• Lead the development and execution of comprehensive recruitment strategies for all student populations, including first-time freshmen, transfer, graduate, professional, adult, online, and international students, as applicable.
• Oversee the development and implementation of annual recruitment plans with measurable objectives, timelines, and performance metrics.
• Collaborate with Student Success, Academic Affairs, and other campus partners to improve student persistence, retention, and successful transition throughout the student lifecycle.
• Oversee and direct recruitment initiatives executed by contracting vendor partners.

• Develop and oversee comprehensive financial aid leveraging strategies that optimize enrollment, student access, and institutional financial sustainability while ensuring compliance with all federal, state, and institutional regulations.
• Lead institutional scholarship and discounting strategies to maximize enrollment outcomes and achieve approved net tuition revenue goals.
• Collaborate with the Finance Office to develop enrollment forecasts, tuition revenue projections, financial models, and annual budget assumptions.
• Monitor key enrollment and financial performance indicators, including discount rates, yield, net tuition revenue, and return on investment for enrollment initiatives.

• Provide executive leadership for the University's integrated marketing and communications strategy in support of enrollment growth and institutional visibility.
• Oversee enrollment marketing, digital marketing, website strategy, enrollment communications, content development, brand management, and market positioning across all student populations.
• Ensure marketing initiatives effectively communicate Warner Pacific University's Christ-centered mission, academic strengths, and value proposition to prospective students and families.
• Evaluate marketing effectiveness through performance metrics, market research, and return-on-investment analyses, making strategic adjustments to maximize enrollment outcomes.

• Provide executive oversight for the University's enrollment technology to develop and monitor executive dashboards and key performance indicators that support enrollment forecasting, recruitment performance, financial aid optimization, and student success initiatives.
• Champion the effective use of technology, automation, artificial intelligence, and data-informed decision-making to improve enrollment…