Trade Marketing Manager

Join our client, a globally recognized leader in the athletic apparel and footwear industry, known for pushing boundaries and inspiring athletes worldwide. This is an incredible opportunity to contribute to a brand that shapes culture and performance. We are seeking a visionary and strategic marketing professional to join a dynamic team, where you will be instrumental in shaping how products come to life for consumers.

Your expertise will directly drive market presence and sales growth, making a tangible impact on brand success and consumer engagement by creating captivating marketing and activation plans.

In this pivotal role, you will lead the development and execution of impactful account marketing and activation strategies for key accounts. You will be at the forefront of driving significant business growth and enhancing brand health, working closely with sales and merchandising teams. Your contributions will directly influence consumer perception and sales performance, ensuring the brand’s continued leadership in a competitive market.

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* What You’ll Do:

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* Define and align seasonal marketing calendars, integrating product, retail, and brand activities.

* Execute seasonal account marketing calendars with excellence to achieve market leadership and agreed-upon KPIs at the point of purchase.

* Create, deliver, and execute comprehensive activation strategies and roadmaps.

* Drive and secure sell-through and consumer engagement, ensuring share growth and achievement of all commercial and strategic goals.

* Measure the effectiveness of account activation plans, ensuring visual execution excellence and strong sell-out performance.

* Develop and execute consumer activation activities across targeted categories and concepts, utilizing all channels and platforms.

* Secure the highest share of space within key destination doors and locations.

* Manage the seasonal activation calendar process from virtual downloads to in-store implementation, including all account interaction meetings.

* Understand product, customer, and consumer needs within the local market and across all channels.

* Support Special Make-Up (SMU) and franchise creation/development initiatives where appropriate.

* Serve as the primary point of contact for consumer activation, both internally and externally.

* Collaborate closely with Global Brand teams and cross-functional partners to ensure best-practice implementation of global strategies.

* Manage budgets and costs within agreed measures.

* Analyze the consumer retail environment, including distribution points, share of buy, competitor concepts, and support tools.

* Oversee the execution and implementation process for toolkits, from briefing customer requirements to in-store deployment.

* Conduct relevant reporting activities to measure efficiency and commercial success.

** What You’ll Bring:**

* High professional maturity and strong communication skills.

* Exceptional influencing abilities and a capacity for fact-based decision-making.

* Strong analytical skills, enabling data-driven strategy development.

* Structured, organized, and process-oriented approach to work.

* Previous experience in Category Management, Merchandising, Ranging, Special Make-Up (SMU), or Sales.

* Strong business acumen and the ability to adopt a broader, cross-market perspective.

* Ability to work effectively within a team environment and manage pressure.

* Intermediate to advanced proficiency in MS Office Suite.

* Fluent in English.

* 5 to 8 years of relevant experience.

** About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Our client strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening brands and products to improve their competitive position. Their strategic focus is on increasing brand credibility, elevating the experience for their consumers, and pushing the boundaries in sustainability. The execution of their strategy is enabled by a mindset of innovation across all dimensions of their business as well as their digital transformation.

With a commitment to digital transformation and sustainability, the company continues to evolve to meet the needs of modern consumers.

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