Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories

Sr. Manager, Integrated Marketing
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- Global HOKA Apparel & Accessories Apply remote type:
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Posted Yesterday job requisition :
20757

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
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* Job Title:

** Sr. Manager, Integrated Marketing - Global HOKA Apparel & Accessories    
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* Reports to:

** VP, Marketing - Global HOKA
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* Location:

** Remote US - Portland, OR preferred (or West Coast)
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington      
** The Role
** As Senior Manager, Global Integrated Marketing for Apparel and Accessories, you’ll lead global seasonal integrated marketing plans that bring HOKA’s Apparel and Accessories business to life across markets. You’ll build brand heat, drive demand, and deliver a connected consumer journey worldwide. This role is a strategic 360 marketer who turns consumer insights, product priorities, and cultural opportunities into clear global campaign strategies, briefs, and go-to-market toolkits.

You’ll partner with regional marketing teams to guide localization, ensure market relevance, and enable consistent execution across the Americas, EMEA, and APAC.
** We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
**** Your Impact
*** Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories
* Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners
* Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams
* Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
* Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
* Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments
* Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
* Capture local market learnings and translate them into optimizations and future-season recommendations
* Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence
* Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget
** Who You Are
*** Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
* 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
* Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred
* Proven experience leading integrated campaigns end-to-end across multiple channels and markets
* Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization
* Experience managing agencies and/or internal…