Adidas Activation Manager

Location:

Portland, OR preferred (Hybrid, 2 to 3 days onsite at adidas HQ). Travel to U.S. retail stores expected. Team:
Client Services – adidas Program

Reports to:

Manager, Retail Activation (adidas), functional lead; on Third Channel payroll

Employment Type:

Full-Time

Third Channel helps brands deploy their best advocates into the marketplace through a technology-first platform connecting brands, retailers, and field teams.

Third Channel is hiring an adidas Activation Manager, DTC Retail Marketing to lead the development and execution of retail marketing plans across adidas’ U.S. retail footprint of roughly 200 stores. Sitting within the Retail Traffic and Activation team, this role is the marketing engine behind the in-store experience — driving high-quality traffic, conversion, average transaction value, and member acquisition and retention through flawlessly executed, consumer-relevant programs at every location.

This is a Third Channel-employed role embedded with adidas. You will report functionally to adidas’ Manager, Retail Activation while sitting administratively within Third Channel’s Client Services organization. Day to day, you will own seasonal planning, CRM and app activations, promotions, retail events, and the creative briefs that bring them to life across the U.S. fleet — partnering closely with US and Global Brand Marketing, store and regional teams, and external agency partners.

Success looks like consistently met monthly traffic and sales goals across stores, well-coordinated activations that feel premium and on-brand at every location, and a steady stream of community partnerships that keep adidas top-of-mind in the markets we serve.

Support the development of seasonal Retail Marketing plans across adidas’ U.S. retail fleet, ensuring alignment with US and Global Brand Marketing priorities. Translate seasonal brand moments into store-level plans that hit traffic, conversion, ATV, and membership goals across markets.

Coordinate and manage the planning and implementation of all U.S. retail store activation activities, including CRM, the adidas app, in-store activations, new store openings, promotions, retail events, and ongoing campaign execution. Own the end-to-end execution path so activations land consistently, on-brand, and on-time across every store.

Lead traffic planning and execution to meet monthly traffic and sales goals across the U.S. footprint. Partner with store and regional teams to align marketing activity with operational readiness and the seasonal calendar, and adjust mid-flight when performance signals demand it.

Forecast, track, analyze, and optimize coupon and activation performance across stores, reporting on results and making clear recommendations for adjustments. Translate fleet-level data into a prioritized test-and-learn roadmap that compounds wins season over season.

Own timelines, briefing, and approval of creative needs to ensure best-in-class presentation and maximum impact at every store. Write clear, strategic creative briefs and steward work through approval to protect adidas brand standards and a premium consumer experience across markets.

Identify and develop new B2B opportunities and partnerships in the markets and communities where adidas stores operate, driving incremental traffic, member acquisition, and brand affinity. Build durable local and national relationships that extend each store’s reach beyond its four walls.

Support budget management including PO execution, reconciliation, and forecasting. Manage internal resources and external agency partners as assigned, holding scope, timelines, and deliverables to a high standard.

Partner across US Brand Marketing, retail operations, digital, CRM, store and regional teams, and external agencies to keep work aligned and moving. Communicate up and across with…