Retail Marketing Specialist

Cella is seeking a Retail Marketing Specialist to join the in-house marketing team at our client, a major German multinational corporation that designs and manufactures sports clothing, footwear, and accessories, based in Portland, Oregon.

The Marketing Specialist will create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Marketplace Merchandising Teams.

• Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity.
• Execute with excellence, the seasonal 'Account Marketing Calendar' to ensure thatwins at the point of purchase by category, in key doors against the agreed upon KPI's.
• Create, deliver and execute the activation strategy and roadmap.
• Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met.
• Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.
• In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms.
• Secure the highest share of space within key destination doors and locations.
• Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process.
• Understand product, customer and consumer needs from the US market and all channels.
• Where appropriate support SMU (Special Make-Up) and franchise creation / development.
• Be the "consumer activation" point of contact both internally and externally.
• Closely co-operate with Global Brand teams (most importantly Global Creation Team and Business Units) to secure a best practice level of implementation of global strategy.
• Manage budgets and costs within agreed measures.
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.
• Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation).
• Conduct relevant reporting activities to measure the efficiency and commercial success.

Comfortability interacting with teams often:

• US Marketing Brand Marketing.
• Account Marketing Teams.
• Merchandising / Product Category teams.
• Sales Teams
• 3rd Party Vendors + Agencies.

Knowledge, Skills and Abilities:

• 5 to 8 years of experience.
• High professional maturity.
• Highly collaborative with strong communication skills.
• High influencing skills and ability to make fact based decisions.
• Strong analytical skills.
• Structured, organized and process orientated.
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales.
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global).
• Ability to work effectively within a team environment and under pressure.
• Intermediate to advanced skills in MS Office.
• Fluent in English.