Senior Manager Wholesale Marketing

Purpose & Overall Relevance for the Organization:

As Senior Manager, WHS Marketing, you will drive the execution of account marketing and activation strategies across key wholesale partners. Reporting to the Director, WHS Marketing, you will focus on delivering best-in-class consumer experiences across the full consumer digital journey and at the point of sale by aligning brand, retail, digital marketing, and strategic digital content planning with key account objectives.

This role requires strong cross-functional collaboration with Sales, Merchandising, Digital Activation, Brand Communications, and Visual Merchandising teams to ensure seamless execution and measurable business impact. You will play a key role in optimizing marketing investments, leading strategic digital content planning and execution, securing premium brand presence in physical and digital retail environments, and driving sell-through.

This role may include people management responsibilities, such as coaching and developing team members, setting performance expectations, and fostering a high-performance culture. However, the primary focus remains on executing marketing strategies and ensuring operational excellence across wholesale accounts.

• Execute seasonal account marketing and activation plans, ensuring alignment with brand and sales priorities.
• Implement and optimize seasonal marketing calendars across key wholesale accounts to drive engagement and sell-through.
• Partner with Sales, Merchandising, and Brand teams to translate business objectives into impactful marketing programs at retail.
• Lead the development of strategic digital content plans and support omnichannel marketing strategies in collaboration with Digital Activation, Brand Communications, and wholesale account teams.

• Lead execution of in-store activations, product launches, and promotional campaigns in collaboration with Visual Merchandising and Trade Marketing teams.
• Oversee POS execution and sell-out measurement, ensuring key performance indicators (KPIs) are met.
• Work with retailers to secure premium brand positioning, share of space, and brand storytelling across digital and physical retail environments.
• Partner with internal teams to ensure retail readiness and seamless integration of digital assets and in-store activations.
• Serve as the execution driver for digital content across wholesale partner platforms, ensuring timely asset delivery, clear content guidance, and alignment to the consumer digital journey, seasonal storytelling, product launches, and retail priorities.

• Analyze and report on the effectiveness of marketing activations, leveraging data to optimize future investments.
• Ensure budget oversight and cost control, maximizing ROI on account marketing spend.
• Work cross-functionally to align KPIs, reporting frameworks, and strategic adjustments with business objectives.

• Work closely with Merchandising, Sales, Digital Activation, and Brand Communications to ensure a holistic consumer experience.
• Support the Director, WHS Marketing, by leading the executional development of team members (if applicable), focusing on operational excellence, tactical coaching, and alignment with strategic goals. Broader leadership development and team structuring are owned by the Director.
• Support the Director, WHS Marketing in driving operational efficiency, process improvements, and strategic execution.
• Build and maintain strong relationships with key wholesale accounts and internal stakeholders, ensuring alignment on go-to-market priorities.

• Sales & Merchandising Teams
  - Align on account marketing strategies and business priorities.
• Digital Activation, Brand Communications & Trade Marketing Teams
  - Lead strategic digital content planning and optimize omnichannel consumer engagement.
• Visual Merchandising & Retail Concepts
  - Secure premium in-store execution and brand presence.
• Finance & Business Development
  - Monitor budget allocation and investment efficiency.
• Global & NAM Brand Marketing Teams
  - Ensure alignment with global brand strategy.
• Retail Partner Stakeholders
  - Strengthen account collaboration and drive mutual success.

• Strong strategic execution and project management skills with a consumer-centric mindset.
• Proven ability to drive account marketing and trade marketing initiatives with…