Communications Specialist

The next part of your journey is right around the corner — with The Standard.

A genuine desire to make a difference in the lives of others is the foundation for everything we do. With a customer-first mindset and an intentional focus on building strong teams, we’ve been able to uphold our legacy of financial stability while investing in new, innovative technologies that support the needs of our customers. Our high-performance culture focused on operational excellence thrives thanks to remarkable people united by compassion and a customer-first commitment.

Are you ready to make a difference?

(List essential functions of the job and approx. percentage of time spent on each activity; describe what must be accomplished, not how it must be done)

(40%) Independently conceive, plan and write compelling promotional and educational copy for pre- and post-sales communication and marketing, including, but not limited to: RFP responses, newsletters, sales touch points, marketing collateral, participant education, presentations, news releases, web site content, social media posts and other key communications to external customers as needed by the business.

(20%) Partner with business stakeholders to evaluate and drive strategic marketing initiatives; build relationships within the organization, reconcile feedback and achieve alignment on marketing solutions.

(5%)

Coordinate with design and content vendors and create successful teaming approach to support critical business objectives ensuring quality and delivery timing. (10%)

Provide accountability to stakeholders for successful achievement of special projects or initiatives connected to customer communication; lead or participate in special projects and internal process improvements. Provide effectiveness feedback to appropriate stakeholders.

(25%) Format and design marketing flyers using Adobe Creative Cloud, PowerPoint presentations, and Brainshark presentations. Work within our marketing automation platforms (Acoustic and Marketing Cloud) to format marketing emails and invitations.

(5%) Collaborate with brand, legal and compliance partners to ensure compliance of all materials.

(5%) Other duties as assigned.

Demonstrated skills:
Independent judgment; discretion; customer service skills; excellent written, verbal and interpersonal communication skills; detail-oriented; professional demeanor; strong organizational skills;
Microsoft Office and Adobe Creative Cloud Suite; experienced in design principles; ability to manage multiple projects at one time.

Ability to:
Advanced writing ability; the ability to understand, research, organize and present complex concepts, products and service differentiators in clear, accurate, interesting and persuasive ways;
Skill in design,; work collaboratively in a team environment; maintain confidentiality; prioritize, organize and coordinate work assignments; use Microsoft Office tools; use Adobe Creative Cloud suite; communicate and interact with people at all levels in the organization, industry and community; ability to meet deadlines; and ability to understand company operations, products and markets.

Education:

Bachelor’s degree in marketing, advertising, journalism, business or equivalent experience.

Experience:

5-7 years’ experience writing and developing content for marketing and communication collateral in a B2B environment. 2-3 years’ experience in developing graphic design for marketing and communications collateral in a B2B environment. Excellent copywriting and content editing skills. Strong knowledge of and demonstrated experience with Adobe Creative Cloud Suite on a PC, including Illustrator, InDesign and Photoshop. Experience…