Volunteer: Google Ads Optimization

Volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro‑bono connections.

Life Expanding Adventure Program (LEAP) seeks a volunteer to help us optimize our existing Google Ad Grant to align with our newly launched website and blog. Our grant is active and compliant; we are looking for expert support to improve performance, tracking, and long‑term sustainability. We want to maximize the impact of our Google Ad Grant by driving qualified traffic, increasing awareness, and supporting program inquiries and donations.

• Refining Google Ads strategy, campaigns, keywords, and ad copy
• Aligning ads with new website and blog content
• Connecting and validating Google Ads and Google Analytics integration
• Setting up or improving conversion tracking
• Training one staff member on ongoing management and performance monitoring
• Recommending SEO or content improvements to strengthen ad health

2 hours per week for ~6–8 weeks.

This project directly supports LEAP’s mission by helping more people understand the healing power of nature. Stronger ads and better‑aligned content will increase awareness of our no‑cost therapeutic river programs and expand access for people who have experienced trauma, serious illness, or adversity. Volunteers will see meaningful, tangible impact as improved visibility leads to more participation in restorative experiences and a stronger organization that can sustainably deliver healing programs over time.

Your expertise will help amplify a message that time in wild places, combined with community and care, can be deeply transformative.

We are well prepared to partner effectively with a Taproot volunteer. We have recently launched a new website and blog, completed the Google Ad Grants application and approval process, and have a foundational understanding of Google Ad Grants, digital marketing, and communications best practices. Internal buy‑in is secured, and a dedicated staff lead will serve as the primary point of contact, attend regular check‑ins, and ensure timely feedback and decisions.

All relevant materials, including website access, analytics access, existing Google Ads account information, and organizational messaging, are ready and available. Project outcomes will be actively implemented by our team. Staff members participating in this project are committed to learning and maintaining the Google Ads account, applying recommendations related to campaign optimization, conversion tracking, and content alignment, and using any provided documentation or training to support long‑term sustainability after the engagement concludes.

We value clear communication, follow‑through, and mutual respect, and we are excited to collaborate with a volunteer partner to strengthen our digital reach and impact.

To create empowering experiences for those facing adversity and trauma by providing wilderness programs.