Fan Insights Specialist

The Insights Specialist conducts quantitative and qualitative consumer research that informs product, merchandising, marketing, and other business decisions. This role manages KEEN’s seasonal style andcolor testing program from study design and fielding through data analysis and reporting, including evaluating relationships between testing results and sales performance. The Insights Specialist translates research findings into dashboards, presentations, and written communications and presents relevant insights to cross-functional partners.

Description

• Programs, tests, and fields quantitative consumer research studies and surveys.
• Monitors study participation and evaluates data quality throughout fieldwork.
• Extracts, cleans, organizes, and maintains datasets and research results from survey platforms.
• Analyzes quantitative data to identify relevant patterns, trends, relationships, and consumer behaviors.
• Develops reports, charts, summaries, and presentations that translate research findings into clear business insights.
• Supports tracking studies, consumer segmentation, concept testing, product research, and other quantitative research initiatives.
• Maintains research data and supporting documentation to facilitate longitudinal analysis and organizational learning.

• Manages KEEN’s seasonal style and color testing program fromstudy design and fielding through analysis and reporting.
• Evaluates and refines research methodologies, processes, and reporting practices to improve program consistency and effectiveness.
• Analyzes relationships between style and color testing results and actual sales performance and applies findings to improve the program’s predictive value.
• Applies knowledge of product, footwear, and consumer preferences to research design and the interpretation of testing results.
• Develops and maintains Power BI or comparable dashboards that provide cross-functional teams with access to testing results andsales-correlation trends.

• Supports the planning and execution of qualitative research,including interviews, focus groups, product testing, and other consumer research activities.
• Coordinates participant recruitment, screening, scheduling, communications, and study logistics.
• Supports the development and programming of qualitative studies and related research materials.
• Organizes and analyzes interview notes, transcripts, open-ended survey responses, and other qualitative information.
• Identifies recurring themes, behaviors, and consumer language relevant to Fan needs and motivations.
• Synthesizes qualitative findings into clear observations and recommendations in partnership with Fan Insights leadership.

• Translates research findings into clear, concise, and audience-appropriate internal communications, including Campfire posts andother internal content.
• Contributes research findings and content to KEEN’s Fan Insights newsletter and other insight-sharing platforms.
• Develops presentations, dashboards, and reporting materials, including Power BI outputs, that make consumer insights accessible to internal stakeholders.
• Brings creativity to insights to communication formats and visualizations to improve the clarity and usability of research findings.
• Connects individual research findings to broader consumer, cultural category, and marketplace themes.
• Maintains an organized library of consumer research and insights to facilitate access to and use of prior findings.
• Look for opportunities to bring Fan Insights to life through consumer quotes, behaviors, data, imagery, and stories.

• Maintains research calendars, project documentation,…