Senior Manager, Retail Strategy & Marketing

Senior Manager, Retail Strategy and Marketing

Portland Trail Blazers – Senior Manager, Retail Strategy and Marketing.

• Lead executive retail reviews and communications, developing presentations and content that communicate retail performance, key challenges, opportunities, and long-term vision.
• Partner with the retail buyer to evaluate product lines, inform assortment and sell-through strategies, identify future product opportunities and support special collections and retail programs.
• Lead the development and execution of retail marketing strategies and integrated campaigns that drive revenue growth across in-the- arena and digital channels, including seasonal initiatives, product launches, and other key retail programs.
• Facilitate annual planning and cross‑functional retail initiatives, including the Retail Off‑Site, aligning department goals, timelines, and priorities across marketing, creative, product, and operations teams.
• Provide strategic leadership for , overseeing product launches, promotions, customer experience, and conversion optimization in partnership with the E‑commerce Manager.
• Lead retail content and storytelling initiatives, including photography planning, influencer partnerships, and locally inspired product collaborations that strengthen brand relevance and fan engagement.
• Serve as primary liaison between Brand, Retail Operations, E-commerce, and Creative, ensuring alignment and execution of campaign goals.
• Oversee retail marketing‑related budgets, timelines, and day‑to‑day collaboration with vendor/partner relationships including Rank & Rally.
• Lead internal retail product requests from intake through fulfillment, partnering with Rank & Rally to evaluate feasibility, prioritize opportunities, and execute successful outcomes.
• Partner with BI, Customer Insights and Digital teams to run ongoing sales data collection and reporting, and evaluate campaign and site performance using data‑driven insights to inform future efforts.
• Lead, mentor, and develop the Retail Marketing Coordinator while providing oversight and guidance to the E‑commerce Manager.
• Support broader organizational marketing initiatives, including ticketing, brand, and fan engagement campaigns, as business needs evolve.

• At least 5 years of relevant experience in retail strategy, business planning, or integrated channel management, with a strong foundation in both digital and physical retail.
• Demonstrated experience in managing cross‑functional projects and mentoring team members.
• A track record of developing and delivering retail marketing campaigns across digital and physical channels.
• A strong understanding of e‑commerce operations, digital content, and the online customer journey.
• Strong project management, organizational, and collaboration skills, with the ability to balance multiple priorities.
• Proficiency in using data to measure performance, optimize campaigns, and inform business decisions.
• A creative, customer‑focused approach, with a passion for brand storytelling and fan engagement.
• The ability to work flexible hours, including evenings, weekends, and game nights.

• Knowledge of Shopify or similar e‑commerce platforms.
• Experience with influencer or creator partnerships.
• Familiarity with lifestyle and streetwear retail.
• Fluency with email marketing platforms (e.g. Klaviyo, Salesforce Marketing Cloud, or similar).

• Target Salary:
  Starting at $106,000 annually
• Competitive Healthcare Coverage
• Retirement Plan
• Paid Maternal & Parental Leave
• Flexible Time Off (3 weeks + 11 holidays)
• Wellness Perks
• Tuition Reimbursement
• Free Parking + Discounted Mass Transit Passes
• Discounted & Complimentary Tickets
• Ongoing Learning & Development

The Portland Trail Blazers at the Rose Quarter embraces diversity and inclusion. We celebrate individual expression and uniqueness on our campus. We do not tolerate harassment or discrimination. We are committed to hiring individuals that reflect the community we serve without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, genetic information, or other legally protected characteristics.

We are an equal opportunity employer.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Offers of employment are conditional upon the successful results of an individual background check. We consider qualified applicants with criminal histories and review results on an individual basis.