PrAna Portland Assistant Store Manager
Listed on 2026-08-02
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Retail
Retail & Store Manager -
Management
Retail & Store Manager
Overview of the Position The Assistant Store Manager partners with the Store Manager to deliver exceptional service, drive sales, cultivate a positive retail environment, and amplify prAna's brand vision. They are responsible for a wide range of retail management functions including visual merchandising, inventory, payroll, scheduling, coaching, training, and marketing. Beyond operational duties, the Assistant Store Manager plays a key role in supporting and developing the team through motivational leadership, clear communication, and constructive feedback.
They must have a passion for sales and service, the ability to provide on-the-spot direction, and the drive to build a high-performing team.
- Partner with the Store Manager to hire, develop, evaluate, and coach a diverse staff to meet customer experience expectations.
- Actively build team bench strength through talent mentorship and strategic recruitment.
- Train and orient team members in collaboration with the Store Manager, utilizing prAna's training framework.
- Recommend ongoing improvements to training approaches and tools.
- Act as interim lead when the Store Manager is not present in the store.
- Assist in establishing and managing staff schedules.
- Foster an environment of teamwork, productivity, and employee engagement.
- Assist with recruitment and participate in candidate interviews as needed.
- Lead with integrity, vulnerability, and empathy in alignment with prAna's mission and values.
- Assist with reporting and administrative tasks as needed.
- Monitor team members’ work performance and deliver constructive feedback in a timely manner.
- Participate in the performance review process by providing valuable insight and feedback.
- Handle employment-related matters in accordance with company policies and applicable laws.
- Assist with payroll duties and maintain employment-related records.
- Identify and report health and safety concerns or work-related accidents, following company policy.
- 2-3 years of retail and leadership management experience.
- Retail sales or customer service experience in specialty retail, active wear, or outdoor apparel is a plus.
- Passion for outdoor activities, especially those that reflect the prAna brand's focus on an active California lifestyle - such as hiking, climbing, and yoga - while embracing all forms of outdoor adventure.
- High school diploma or equivalent required.
- Must be at least 18 years old.
- Flexible availability to adapt to changing business needs and schedules.
Competencies:
- Passion for customer service and strong sales skills.
- Proactive, self-directed, and solution focused.
- Team-oriented and collaborative leadership style.
- Effective verbal and written communication with both customers and teammates.
- Ability to train and develop staff in alignment with prAna's brand vision.
- Goal-oriented and results-driven approach.
- Flexible and adaptable in a fast-paced environment.
- Strong time management and prioritization skills.
- Critical thinking and problem-solving abilities.
- Ability to delegate and assign work efficiently, especially during slower sales periods.
- Ability to travel occasionally to prAna’s Carlsbad, CA headquarters or other locations.
- Availability to work full-time, including evenings, weekends, holidays, and last-minute coverage needs.
- Occasional offsite work for special events and marketing activities (requires reliable transportation and a valid driver’s license).
- The Assistant Store Manager will be required to answer ADT alarm calls outside regular hours - any time spent must be logged for appropriate compensation.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to ensure qualified individuals with disabilities are able to perform essential job functions. Occasionally requires the ability to remain stationary. Constantly requires the ability to move about the store and communicate with others (customers/co-workers) to exchange information. Frequently requires the ability to lift/move items weighing up…
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