Sales Director, Senior Living
Listed on 2026-08-17
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Sales
Director of Sales, Healthcare / Medical Sales, Client Relationship Management, Sales & Marketing
The Sales Director is responsible for meeting occupancy goals and reinforcing the Community’s brand. Builds meaningful relationships with community business partners, and with prospects and their families. Works with leadership to plan events for prospects and business partners that will create interest and excitement about life at the community. Complies with federal, state, and local standards for community operation. Incorporates Generations' Mission, Vision, and Values into their daily work and interactions with others.
This opportunity has a base salary + robust commission structure.
Scope Of Job Tasks- Evaluate, develop, and implement the community’s sales and marketing plan in partnership with leadership
- Participate in marketing education, ensuring knowledge of resources and competitors
- Responsible for Welcome Home entry and maintenance of database management system/lead tracking
- Provide community tours for potential referral sources and patient families
- Partner with, train, supervise and direct workflow of the Sales team
- Assess the quality and efficiency of the Sales Associate and provide necessary coaching
- Lead and coordinate all community outreach and community events
- Attend seminars and conferences to promote community
- Make sales calls to referral sources, potential residents, and other local resources
- Create and conduct sales and educational presentations for potential new business
- Generate business by creating new relationships and cultivating current relationships with physicians and other medical professionals, community and senior organizations, appropriate special interest groups, assisted living facilities, and other potential referral sources
- Other duties as assigned
- Bachelor’s Degree in Sales/Marketing (or related field) is highly desired
- Previous experience in senior living is highly desired
- Previous supervisory/management experience highly desired
- Certification in CPR and First Aid
- Ability to read, write, speak, and understand the English language
- Knowledgeable of the rules, regulations and guidelines that govern assisted living facilities
- Understanding of Medicare, Medicaid, and private insurances
- Sufficient computer skills including proficiency in Microsoft Office, Outlook, and /or Internet to perform required duties
- Workday - 8 hours
- Stands - occasionally
- Sits - often
- Walks - occasionally, short distances
- Bends - occasionally
- Stairs - occasional, but not required
- Climbs - seldom
Kneels - seldom - Lifts - occasionally, up to 25lbs
- Repetitive hand/foot - seldom
- This position is responsible for supervising the Sales Team
- May be subject to hostile and emotionally upset residents, family members, etc.
- Required to work evenings, weekends, and holidays as scheduled
- Must be able to travel to different communities and medical establishments within assigned area
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
We are an equal opportunity employer and consider all qualified applicants equally regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
Generations is a family-first, family-owned, and family-operated business serving senior living communities across California, Colorado, Oregon, Utah, and Washington since 1943. We are dedicated not only to supporting and increasing the vitality and joy of our residents but also to our staff. We cherish the unique gifts and complementary skills each person brings to our team. A family caring for families, we are simply unlike anywhere you have ever worked.
Come find a home with us.
Bringing generations together with the joy of living and everything it means to be human.
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