Territory Support Specialist

About the role

• The Territory Support Specialist plays a vital role in supporting sales growth, brand visibility, and customer relationships throughout assigned territories. This position provides vacation and route coverage for both on- and off-premise accounts, assists with merchandising and inventory management, executes sales and promotional initiatives, and serves as a key partner to the sales team in delivering exceptional customer service.

• The ideal candidate is organized, self-motivated, customer-focused, and passionate about wine. They enjoy working independently in the field while contributing to the success of a collaborative, locally owned, growth-oriented company.

• Conduct sales calls and present wines to on- and off-premise accounts.
• Support Sales Representatives in achieving sales goals, distribution targets, and promotional objectives.
• Provide territory coverage during vacations, PTO, transitions, and other business needs to ensure consistent service and execution.
• Assist with new product placements, promotional programs, and seasonal initiatives.
• Develop and maintain positive relationships with store managers, buyers, and account staff.
• Communicate market trends, competitor activity, and customer feedback to the sales team.

• Merchandise wine products in assigned accounts according to company standards.
• Build and maintain displays, shelves, cold boxes, and promotional placements.
• Ensure proper product rotation, pricing, shelf tags, and point-of-sale materials are in place.
• Maintain shelf organization, cleanliness, and overall brand presentation.
• Monitor inventory levels and communicate out-of-stock or low-inventory situations.

• Assist with order verification and inventory checks.
• Coordinate with warehouse and delivery teams to resolve product or service issues.
• Ensure accurate and timely product placement following deliveries.
• Deliver product when necessary to support customer needs and company operations.

• Complete daily activity reports, route documentation, and account notes.
• Utilize company systems and mobile applications for reporting, communication, and order management.
• Maintain compliance with company policies and all applicable alcoholic beverage regulations.

• Previous experience in sales, merchandising, hospitality, beverage distribution, or a related field preferred.
• Passion for wine and interest in the beverage industry.
• Strong communication, organization, and relationship-building skills.
• Ability to work independently and effectively manage time and priorities.
• Comfortable lifting and moving wine cases on a regular basis.
• Valid driver's license with an acceptable driving record.
• Proficiency with mobile applications and technology used for reporting and communication.
• Must be at least 21 years of age.