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Sales Representative

Job in Portland, Multnomah County, Oregon, 97204, USA
Listing for: Daktronics
Full Time position
Listed on 2026-09-01
Job specializations:
  • Sales
    Sales Representative, Business Development, Technical Sales, B2B Sales
Salary/Wage Range or Industry Benchmark: 72000 - 100000 USD Yearly USD 72000.00 100000.00 YEAR
Job Description & How to Apply Below

Position Summary

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture and support bold, eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional, college and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

What will the work look like for me?

We are currently seeking a Sales Representative.

What are your responsibilities?

  • You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory.
    • You will sell into theOn-Premise, High School Park & Recreation and Out-of-Home markets which includes calling on direct end-customers, resellers, dealers, audio visual companies, K-12 schools, Junior colleges, architects, consultants, contractors, and sign designers.
    • You willbe responsible for promoting Daktronics products/services, during in-person meetings, video conferencing, and product demonstrations.
    • You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners.
    • You will create business through consultative selling bydemonstratingthe need for Daktronics product offerings.
    • You will assist inhaving Daktronics products qualified or specified in proposal requests, purchasing cooperatives, or consultant recommendations. You willleverageorders through purchasing co-ops, as applicable.
    • You will grow the active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable relationships. You will promptly follow up on marketing campaignsor trade show leads. These activities will be documented in a timely manner using Salesforce CRM.
  • You will be the Daktronics expert consultant with anin-depth understanding of Daktronics products capabilities, features, functions, and operations to best meet the customer’s vision. Product knowledge will include video systems, standard scoring equipment, audio equipment, electronic message centers, LCD displays, directviewLED displays, and frontendcontrol equipment for all product offerings. To become the Daktronics expert, you will activelyparticipatein all product and salestrainings.
  • You will work effectively as a team member. Work with limited daily supervision.
  • Become knowledgeable and follow Daktronics’ policies, processes, and procedures.

Where is this opportunity located?

You will cover western Oregon and southwestern Washington.

Preferred locations include metro areas of Portland, OR or Vancouver, WA.

What are the pay and perks?

The typical hiring range for this position is $72,000to $100,000annually based on Portland, OR or Vancouver, WA locations.

This position is eligible forsalesbonus consideration. The actual offer will consider a wide range of factors, including relevant education, experiences, location, and applicable local legislation.

Qualifications

To be considered for the Sales Representative position, we require the following:

  • Bachelor’s degree. Preferred majors include sales, marketing, entrepreneurial studies, economics, communications, or advertising.
  • Prefer two (2) years direct selling experience.
  • Demonstrated ability to learn technicalproductquickly.
  • Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics.
  • Experience selling product values and features. Mustdemonstrateabilityto successfully negotiate price without being the lowest price supplier.
  • Understandbasicsof proposal and sales agreement language to negotiate/finalize agreements in conjunction with the Daktronics Legal Group.
  • Motivated and ateam-player. Initiative to solve problems and seek improvement. Goal-oriented with proven leadership capability.
  • C…
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