Director Sales & Marketing

Overview

Mirabella Portland, Portland's premier upscale senior living community, is seeking an experienced Sales and Marketing Director with a minimum of 5 years’ leadership experience in sales and marketing of residential living, hotel, healthcare, senior living or other hospitality settings to lead our sales team in maintaining a highly occupied community with top-notch amenities and services.

Mirabella Portland, Portland's premier upscale senior living community, is seeking an experienced Sales and Marketing Director with a minimum of 5 years’ leadership experience in sales and marketing of residential living, hotel, healthcare, senior living or other hospitality settings to lead our sales team in maintaining a highly occupied community with top-notch amenities and services. We are not a nursing home or typical retirement community.

At our luxury, resort-like community, we are driven to provide our residents with the best hospitality the Portland area has to offer! Successful candidates will find great satisfaction in making people happy through hospitality, relationship building, and in helping others develop their potential through strong, effective leadership. You will be a connector, networker, relationship builder and trusted source of information to all that you support in the sales process.

You will report to the Executive Director and be supported by a leadership team that is committed to one another and the residents that they serve every day.

Serving as the team leader, providing strategic and tactical direction for marketing and sales initiatives while also regularly contributing to the execution of these initiatives. By working collaboratively with Pacific Retirement Services (PRS) and other community interdepartmental teams, you will establish, monitor, contribute to, and ultimately achieve team and individual goals for census, budgets, prospect activity levels and other essential metrics.

$99,400k to $124,300k / annually DOE

• Demonstrate leadership by ensuring accountability and embedding PRS Core Values—excellence, innovation, integrity, stewardship, compassion, and collaboration—into department culture at all times. Provide strategic and tactical direction to Sales and Marketing employees, lead check-in meetings, performance evaluations, and professional development, and offer ongoing one-on-one coaching and guidance.
• Lead all team sales efforts by managing a pipeline of prospects, conducting sales activities, recording notes in CRM, receiving deposits, and coordinating move-ins. Monitor personal and team progress toward goals, identify barriers, and implement creative solutions to ensure results.
• Support the execution of the marketing plan and budget in collaboration with PRS. Demonstrate professional and compelling community presentations across tours, calls, written communications, and ensure apartments are show-ready while supporting prospective residents in finish selections and renovation timelines.
• Maintain deep knowledge of the primary and secondary markets, industry trends, and competitor activity by engaging in training, reviewing professional publications, and networking. Research and advocate for innovative ways to improve the Sales and Marketing Department and overall community excellence.
• Serve as the department spokesperson, sharing updates with Executive Directors, PRS leaders, and residents. Ensure CRM data accuracy, safeguard resident and staff confidentiality (including HIPAA compliance), manage digital content, participate in community events, and lead or support cross-departmental initiatives as assigned.

• Minimum of 5 years' experience in sales, marketing or a related field.
• Bachelor’s degree in…