Strategic Sales Representative

Job Summary

The Strategic Sales Representative manages a portfolio of emerging wholesale accounts and defined areas of business within larger strategic partners. Working closely with the Strategic Account Channel Sales Team, this role leads seasonal sell-in, builds customer relationships, monitors business performance, and coordinates sales operations, reporting, digital merchandising, and cross-functional account execution. The role identifies opportunities to support profitable growth and align assigned business with KEEN’s broader U.S. Wholesale objectives.

The Strategic Sales Representative manages a portfolio of emerging wholesale accounts and defined areas of business within larger strategic partners. Working closely with the Strategic Account Channel Sales Team, this role leads seasonal sell-in, builds customer relationships, monitors business performance, and coordinates sales operations, reporting, digital merchandising, and cross-functional account execution. The role identifies opportunities to support profitable growth and align assigned business with KEEN’s broader U.S. Wholesale objectives.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

• Owns the day-to-day management and development of a designated portfolio of emerging wholesale accounts, serving as the primary point of contact for seasonal selling, order execution, and ongoing business needs.
• Takes ownership of business within larger strategic partners, partnering with Strategic Partner Managers to execute broader account strategies and commercial objectives.
• Builds productive retail partner relationships and develops an understanding of each account’s business needs, consumers, product opportunities, and growth priorities.
• Develops and executes seasonal plans and sell-in strategies for emerging accounts while contributing to or leading assigned portions of planning and sell-in for strategic partners.
• Leads sell-in, sell-through, and monitors inventory, and overall business performance to identify opportunities, risks, and recommended actions.
• Identifies growth opportunities through expanded assortments, increased product adoption, improved distribution, and stronger brand presence.
• Maintains accurate forecasts, order information, customer records, and business updates for assigned accounts and areas of responsibility.
• Partners with Strategic Partner Managers and Sales leadership to align assigned business with broader U.S. Wholesale and brand objectives.

• Supports the strategic wholesale business by maintaining operational tools, weekly reports, order books, meeting materials, and account information.
• Supports seasonal planning and execution through reporting, analysis, presentation development, and consistent follow-up.
• Tracks key deliverables, business performance, and account needs to support seasonal and channel-specific sales goals.
• Coordinates with internal partners to complete strategic account initiatives and customer deliverables accurately and on time.

• Compiles, analyzes, and interprets sell-in, sell-through, inventory, and sales performance data to identify trends, opportunities, and risks.
• Provides regular business updates and performance-based recommendations to guide assortment, inventory, and selling decisions for emerging accounts and assigned areas of strategic partner business.
• Applies retail math—including sales, inventory, margin, turn, and sell-through…