Product Strategy & Commercialization Manager

Product Strategy & Commercialization Manager

• Full-time
• Grade: 12
• Employee Group:
  Permanent
• Global Region:
  North America

Flex-Tek is a global manufacturing company for products in Aerospace, Construction and Heating markets and is a division of Smiths. We are seeking a Product Strategy & Commercialization Manager to help convert market insight, customer needs, and business capabilities into profitable product growth. This role will own product strategy and lifecycle priorities, lead cross-functional new product development projects, identify new uses for existing technologies, and create a stronger communication loop between the field, engineering, and sales.

The ideal candidate is comfortable operating at the intersection of technical product knowledge, customer engagement, commercial strategy, and disciplined project execution.

The Product Strategy & Commercialization Manager is responsible for identifying market opportunities, translating customer and field insight into product requirements, leading new product development projects, and managing product lifecycle strategy for an assigned Flex-Tek business. This role bridges sales, engineering, operations, quality, and executive leadership to ensure technologies are placed in the right applications and converted into profitable, scalable product platforms.

The position will be hired for two business contexts:
Gastite
, focused on plumbing, HVAC, tubing, fittings, and engineered connection systems; and HVAC Air Distribution
, focused on Royal Metal Products, Thermaflex, sheet metal components, flexible ducting, and adjacent HVAC air movement applications.

• Own and advance product strategy, portfolio priorities, and lifecycle decisions for the assigned business.
• Lead cross-functional new product development and commercialization projects from concept through launch.
• Identify new applications for existing technologies, manufacturing capabilities, and product platforms.
• Create a disciplined field-to-engineering-to-sales communication loop that converts customer feedback into actionable product requirements.
• Feed validated market and technology insights into long-term business strategy, roadmap planning, and innovation priorities.

• Develop and maintain product roadmaps aligned with business-unit growth objectives and Flex-Tek strategy.
• Manage assigned products through lifecycle stages including concept, launch, growth, margin optimization, refresh, and end-of-life.
• Assess portfolio gaps, market trends, competitive offerings, technology shifts, code changes, and customer pain points.
• Support pricing, positioning, channel strategy, margin improvement, product rationalization, and investment prioritization.
• Create business cases for new products, product extensions, and technology-driven growth opportunities.
• Lead cross-functional NPD projects from opportunity definition through commercialization and launch handoff.
• Define project scope, customer requirements, target economics, launch criteria, risks, timing, and success metrics.
• Coordinate engineering, sales, marketing, operations, sourcing, quality, manufacturing, and finance stakeholders.
• Facilitate stage-gate or equivalent project reviews and ensure decisions are documented and action-oriented.
• Drive launch readiness, field validation, training content, sales enablement, and post-launch performance tracking.

• Identify new applications where existing manufacturing capabilities, product platforms, or technologies can solve customer problems.
• Translate technical capabilities into commercial value propositions and market-entry plans.
• Partner with engineering and…