Product Manager, Audience Products

About Tunnl

Tunnl is building a future where artificial intelligence enables organizations to connect meaningfully with the people who matter most. We help organizations conduct research at scale, define the right audiences, surface real-time insights, identify optimal communication channels, and measure changing attitudes over time.

Tunnl serves brands, agencies, and advocacy groups alike - organizations navigating complex communications, reputational, and regulatory landscapes. These teams need smarter, faster ways to make audience-informed decisions that stand up to scrutiny and resonate across stakeholder groups.

Whether you're building a brand, shaping public opinion, managing risk, or launching a new initiative, Tunnl empowers you to move from insight to impact with clarity & confidence.

The Product Manager, Audience Products owns Tunnl's audience portfolio end to end - the platform surfaces where audiences are discovered and built, the audiences themselves, and the distribution channels that get them to market. This is the senior product seat on the audience side of the platform, accountable for both the user experience and the commercial performance of Tunnl's audiences.

This role requires commercial curiosity and market awareness. The PM should actively learn the audience marketplace ecosystem, the influence audience ecosystem, understand how partners and competitors differentiate, and think creatively about how Tunnl's audiences can drive downstream revenue.

This role also considers and balances the importance of paywalls and what Tunnl exclusively makes available to platform subscribers. This will involve balancing opportunities for the Platform Sales team and the Partnerships Sales team. PM must:

• Understand what DSP integrations are being built and why
• Advocate for audience‑build needs
• Collaborate closely with Partnership PM and Engineers to ensure alignment
• Help set both Platform Sales and Partnerships Sales up for success
• Own strategy around Tunnl Halo audiences, Tunnl Pre‑Built audiences, and Tunnl Marketplace audiences
• Develop new audiences offerings and support GTM

This role is sized for a mid-level PM with 5-7 years of experience, ideally with exposure to data products, audience or segmentation tools, ad tech, or marketplace dynamics.

• Own the end-to-end product lifecycle for Tunnl's audience‑facing surfaces, from requirements through build, launch, and iteration:
  • Audience Explorer (discovery, comparison, evaluation)
  • Audience Builder (combination logic, filters, sizing, guardrails)
  • Manage Audiences (status, ownership, lifecycle, metadata)
  • Audience Library (catalog browsing and export)
  • Halo Audience Platform experience
• Ensure these surfaces are intuitive, searchable, scalable, and aligned with how users discover and activate audiences
• Unblock engineering by driving decisions, resolving ambiguity, and aligning stakeholders
• Play a key role in sprint execution and planning, acting as a conduit between Product and Engineering to ensure audience priorities are clearly defined, advocated for, and delivered

• Own the ongoing health of all audiences in the platform, including regular refreshes at a set and clearly communicated cadence, deprecation and cleanup of underperforming or outdated audiences, and clear lifecycle states
• Decide which audiences Tunnl builds, refreshes, and sunsets based on commercial demand, engagement data, and strategic positioning
• Define metadata standards for audience tables and ensure they're complete, accurate, and consistently structured to support platform discovery, sales enablement, and partner distribution requirements
• Coordinate with Strategic Research on inputs from the National Omnibus Survey to translate research signal into audience product decisions

• Own the Product side of audience distribution to external marketplaces (Stack Adapt, The Trade Desk, and others as the program expands)
• Decide which audiences are distributed where, based on demand, revenue opportunity, and cannibalization risk
• Work closely with the Partnerships team to ensure audiences are properly mapped, named, packaged, and labeled for each partner
• Maintain naming conventions, pricing strategy inputs (e.g., CPM positioning), and guardrails for marketplace audiences

• Track and assess audience performance, including revenue generated from audience usage, engagement and adoption across audience surfaces, and downstream activation rates
• Partner with Revenue and Partnerships to understand which audiences are selling, which are underperforming, and where product changes could unlock additional usage or revenue
• Use performance data to recommend audience improvements, consolidation, or sun setting

• Communicate across Product, Engineering, Revenue, and Partnerships and allow for informed input before drafts are finalized
• Maintain clear…