Brown-Forman Specialist

Job Overview

Brown-Forman Specialist (On & Off) is a hands‑on sales position focused on driving volume and brand visibility for Brown‑Forman’s portfolio. The role involves account management, brand training, creative activation, and collaboration with local distributors.

• Drive growth of NABCA TDS share for Brown‑Forman in targeted accounts.
• Maintain deep knowledge of brand history and facts to support promotion.
• Partner with Brown‑Forman field sales, distributor reps, and key accounts to manage promotional objectives.
• Plan and execute on‑premise and off‑premise activations, special events, and B‑F programs.
• Schedule promotions and events across target accounts, providing timely feedback on effectiveness.
• Manage sales to approximately 50 key on & off‑premise accounts, ensuring proper brand positioning.
• Lead creative planning for brand activations in non‑traditional spaces such as digital and in‑home events.
• Integrate multicultural accounts into target universe aligned with demographics.
• Collaborate with Field Marketing managers to develop consumer‑facing activation plans.
• Coordinate merchandise/POS delivery for national brand platforms.
• Track and manage activation budget, ROI, and expenses per brand guidelines.

• College degree preferred (Marketing/Business) and 2–3 years of spirits industry experience.
• Clean driving record and reliable transportation; extensive travel required.
• Fluent in English with strong computer literacy; able to use iPad programs.
• Excellent communication, presentation, and training skills.
• Confidence working in diverse on‑premise and off‑premise environments.
• Organized, ambitious, self‑starter, outgoing, charismatic, and a team player.
• In‑depth understanding of target consumer, brand priorities, and the three‑tiered system.
• Capability to work non‑traditional hours (holidays, nights, weekends).
• Ability to lift 20+pounds.

Johnson Brothers is an equal‑opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.