Brand Manager, Bonide

ABOUT Bonide

With a legacy of trust dating back to 1926, Bonide has evolved into a global force in the gardening industry as a proud member of the Syngenta Group. This partnership has bestowed upon our family business the invaluable advantage of a worldwide presence and extensive resources, enabling us to serve gardeners across the globe with exceptional pest control solutions for generations to come.

At our Oriskany, NY facility, a dedicated team of over 200 professionals passionately produces our diverse portfolio of synthetic and Organic Gardening Products.

Reports To: Vice President of Marketing

Direct Reports: Marketing Associate

Location: Remote

With a legacy of trust dating back to 1926, Bonide has evolved into a global force in the gardening industry as a proud member of the Syngenta Group. This partnership has bestowed upon our family business the invaluable advantage of a worldwide presence and extensive resources, enabling us to serve gardeners across the globe with exceptional pest control solutions for generations to come.

At our Oriskany, NY facility, a dedicated team of over 200 professionals passionately produces our diverse portfolio of synthetic and Organic Gardening Products. Our commitment to meeting every gardener's needs is unwavering, and we offer a comprehensive range of weed, insect, disease, and animal controls in various formulations and applications. You can find our premium products at national, regional, and local home centers, hardware stores, mass merchants, and garden centers throughout America.

Bonide stands tall as a recognized and respected industry leader, reflecting the trust and admiration we have earned from gardening enthusiasts across the country!

The Brand Manager is responsible for driving brand and portfolio growth through insight-led strategy, disciplined execution, and agency-led marketing activation. This role owns brand positioning, product and portfolio strategy, consumer-facing marketing, and performance analytics, with a strong emphasis on data-driven decision-making and agency budget ownership. This role partners closely with Trade Marketing, Sales, and other cross‑functional teams but does not own retailer‑specific execution, promotional planning, or in‑store activation.

• Develop and execute brand growth strategies tied to revenue, market share, and demand generation targets.
• Translate brand strategy into performance‑driven activation plans across paid media, digital commerce, SEO, content, and conversion optimization.
• Identify scalable growth opportunities through consumer behavior analysis, digital signals, and category performance trends.
• Prioritize initiatives based on ROI, incrementality, and speed to impact.

• Own full‑funnel marketing performance across awareness, consideration, conversion, and retention metrics.
• Partner with Ecommerce and Digital teams to optimize PDP content, search visibility, media effectiveness, and conversion rates.
• Define channel mix strategy and continuously optimize based on CAC, ROAS, engagement, and demand signals.
• Establish testing roadmaps (creative, messaging, claims, content formats) and drive a culture of experimentation.

• Lead portfolio strategy with a focus on profitable growth, SKU productivity, and demand expansion.
• Support innovation pipeline with validated consumer insights and performance‑based launch frameworks.
• Evaluate SKU rationalization and lifecycle decisions based on velocity, contribution margin, and strategic fit.

• Own packaging and label strategy to maximize shelf impact and ecommerce conversion.
• Ensure claims architecture and hierarchy drive consumer clarity, differentiation, and purchase intent.
• Partner cross‑functionally to align regulatory compliance with commercial impact.

• Leverage syndicated, alternative, ecommerce, and internal sales data to inform growth decisions.
• Build and maintain dashboards tracking revenue, share, demand signals, digital performance, and campaign ROI.
• Translat…