Vice President; or SVP), Marketing & Digital Commerce

Vice President (or Senior Vice President), Marketing & Digital Commerce

Department: Marketing & Digital Commerce

Reports To: Chief Executive Officer

Location: Hybrid

Travel: Approximately 25%

The VP/Senior Vice President, Global Marketing & Digital Commerce is responsible for defining and executing the company's global marketing, brand, and digital commerce strategy while driving profitable revenue growth across all customer channels. As a member of the Executive Leadership Team, this role serves as the executive steward of the company's brand portfolio, ensuring a seamless and consistent customer experience across every touchpoint;

from brand strategy and product launches to ecommerce, digital marketing, merchandising, communications, social media, customer acquisition, and lifecycle marketing.

This leader is responsible for aligning marketing strategy with business objectives while overseeing the company's commercial marketing organization and global ecommerce business. Working in close partnership with Sales, Product, Customer Experience, Technology, Supply Chain, Finance, and Data Analytics, the VP/SVP ensures that every customer interaction reflects a unified brand story while supporting revenue growth, market expansion, and long-term business success. Success in this role requires a balance of strategic vision, commercial acumen, operational excellence, and inspirational leadership to ensure company delivers a unified brand experience while driving sustainable growth across every customer channel.

Develop and lead the long-term marketing strategy for company and its portfolio of brands, ensuring consistent positioning, messaging, and brand standards across all customer-facing platforms. Champion a unified brand experience that strengthens customer engagement, supports commercial objectives, and reinforces the company's reputation as an industry leader. Partner closely with the Senior Director of Brand Development to ensure the long-term vision for the an new lifestyle brand integrates seamlessly within the broader brand portfolio while maintaining consistency across all customer touchpoints.

Own the global ecommerce strategy and performance across all direct-to-consumer channels, driving profitable revenue growth through customer acquisition, conversion optimization, merchandising, digital marketing, lifecycle marketing, personalization, and customer retention. Establish annual revenue objectives, forecasting, and performance metrics while leveraging analytics and customer insights to identify new growth opportunities, improve return on investment, and enhance the overall digital customer experience.

Provide executive leadership for the Marketing and Digital Commerce organizations while developing a high-performing, collaborative culture focused on accountability, innovation, and continuous improvement. Oversee the Director of Marketing, Director of Ecommerce, Senior Director of Brand Development, and external agency partners to ensure consistent execution of marketing initiatives, product launches, digital campaigns, and customer communications that align with enterprise priorities.

Partner with executive leadership to align marketing, ecommerce, product development, sales, customer experience, finance, and operations around shared business objectives. Utilize customer insights, digital analytics, forecasting, and performance metrics to guide strategic decisions, improve marketing effectiveness, optimize customer acquisition and retention, and identify…