Marketing Management

Overview

The Director, Enterprise Marketing Management is a senior leadership role responsible for defining, integrating, and executing enterprise-wide clinical marketing and growth strategies for University of Utah Health. Reporting to the System Chief Marketing Officer, this role leads a high-performing, multidisciplinary marketing organization supporting clinical care/service lines, inpatient and ambulatory sites, affiliates, and other strategic marketing initiatives.

This position oversees the department’s most complex marketing portfolios and budgets, guiding strategy across owned, earned, and paid channels to drive awareness, preference, patient volume, and revenue growth. The director serves as a strategic partner to executive leadership, physicians, and care/service line leaders, ensuring marketing efforts are data-driven, brand-aligned, and tightly integrated with institutional priorities. This role emphasizes sustainable, ethical, and mission-aligned growth that advances clinical excellence while earning trust across diverse stakeholder groups.

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Essential Functions:

• Enterprise Clinical Marketing Strategy
• Define and lead a comprehensive, audience-driven clinical marketing strategy aligned with system growth, brand, and access goals.
• Translate institutional and service-line priorities into integrated marketing plans that drive measurable impact across awareness, acquisition, and loyalty.
• Monitor healthcare, consumer, and digital marketing trends to ensure UU Health remains competitive and innovative.
• Ensure marketing strategies drive sustainable, ethical, and mission-aligned growth consistent with academic medicine and patient-centered care values.

Leadership & Team Management

• Lead and mentor a senior marketing leadership team (Associate Directors and managers), fostering accountability, professional development, and high performance.
• Establish clear operating models, workflows, governance, and success metrics across a matrixed organization.
• Inspire a culture that balances creativity, analytical rigor, and operational excellence.
• Demonstrate change leadership by guiding teams through evolving priorities, tools, and operating models while maintaining momentum and engagement.

Integrated Marketing & Collaboration

• Partner closely with peer leaders in Brand, PR & Content Marketing, Web/Digital, Sales Enablement, and External Relations to deliver cohesive, systemwide campaigns.
• Collaborate with care/service line, physician, hospital, and health plan leaders to identify growth opportunities and prioritize marketing investment.
• Enable sales and clinical teams with effective tools, messaging, and materials that support volume and revenue goals.
• Exercise influence without direct authority by building trust, securing buy-in from clinical leaders, and partnering effectively across diverse departments and disciplines.
• Translate complex clinical value propositions into clear, credible marketing narratives that executive, physician, and operational stakeholders understand and trust.

Budget, Agency & Resource Management

• Own and manage the department’s largest marketing budgets, including forecasting, allocation, and ROI optimization.
• Oversee agency relationships and vendor partners to ensure efficient use of resources and high-quality execution.
• Drive investment in digital, inbound, and performance marketing capabilities, including analytics and marketing technology.
• Require strong task prioritization and project management discipline, leveraging enterprise tools such as Asana (or equivalent platforms) to manage complex, concurrent initiatives.

Data, Analytics & Performance Measurement

• Define and monitor key marketing KPIs tied to clinical performance, including web engagement, appointments, patient volume, revenue, and brand metrics.
• Ensure regular, actionable reporting to senior leadership and clients on marketing effectiveness and return on investment.
• Champion data-informed decision-making and continuous improvement.
• Demonstrate knowledge and understanding of how tools such as CRM / CDP platforms, marketing automation,…