Automation Specialist

Automation Specialist

Company:
Westburne

Location:

Prince George, BC

Type:
Full-time

Join Rexel: A Global Leader in Electrical Distribution. Rexel is a world leader in the electrical distribution market, operating in 18 countries and leveraging a network of 1,950 branches and 27,000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you – our fresh thinkers, innovators and groundbreakers.

By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customers and stakeholders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under six distinct banners:
Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL and Talley. Westburne, a division of Rexel Canada Electrical Inc., is a leader in electrical product distribution in the commercial, residential, industrial and institutional markets across Canada.

Westburne is currently seeking an Automation Sales Specialist responsible for Automation Services to support the geographical territory of British Columbia
, based out of Prince George, BC
.

The Services Sales Specialist is a highly trained individual who represents the Rockwell Automation (Allen‑Bradley) and Westburne’s portfolio of automation services:
Training, Remanufacturing, Field Labour, Technical Support Contracts and Annual Re‑Occurring Revenue Contracts. The successful candidate will support both internal and external customers with in‑depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory. The Services Sales Specialist is a dynamic role with sales, technical and marketing responsibilities including, but not limited to:

• Prepare and execute an annual strategic business and growth plan for sales development.
• Actively manage an opportunity funnel appropriate to achieving sales objectives.
• Actively pursue and develop new business opportunities.
• Lead complex initiatives that provide value to stakeholders.
• Uncover customer needs and design and implement a Lifecycle Services journey.
• Support Westburne and Rockwell Automation sales representatives with account planning and execution.

• Act as a presale consultant to provide technical solutions to customers.
• Facilitate post‑sale technical support programs to build customer competency and confidence.
• Conduct presentations and product updates.
• Serve as a domain expert around Services business and continuously build competency.
• Attend supplier partner training (Canada/US) to maintain a high level of specialized product and application knowledge.

• Understand market conditions and competitive forces, analyze market share and identify growth opportunities.
• Develop and execute commercial activities as part of an annual strategic business plan. Product launches, seminars, promotional programs, etc.
• Implement strategies to address competition and expand market penetration using available marketing tools.

Education: Electrical / Electronic / Automation Technology diploma or degree from a recognized institution.

Experience: Minimum of 2+ years previous experience in automation or technical product sales/support.

Desired

Skills:

• An understanding of sales principles such as strategic selling, customer‑centric selling, conceptual selling, etc.
• Proactive, engaging, self‑motivated and results‑oriented.
• Time management, organizational and problem‑solving proficiency.
• Strong written and verbal business communication & presentation skills.
• Experience with Microsoft Office suite.
• Technical understanding of industrial automation systems and manufacturing business drivers.

Valid driver’s licence and passport will be required for this position.

• Employees enjoy a positive work‑life balance while thriving in a dynamic environment motivated by new and exciting challenges.
• Competitive compensation, comprehensive benefits plans and pension plans, along with a remarkable range of career opportunities.
• Rexel Canada is committed to Employment Equity and values a diverse workforce, recognizing each employee's unique talents and skills.

Rexel Canada employs a fair and inclusive hiring process that respects all applicable privacy laws and commitments to a transparent recruitment process.