Marketing and Business Development Representative

Description

About MPI

Medical Packaging Inc., LLC (MPI) was established in 1971 and has grown to become one of the world’s leading unit dose pharmaceutical packaging companies. We proudly produce high-quality pharmacy packaging equipment, MPI-certified consumable materials, and our exclusive Pak-EDGE™ UD Barcode Labeling Software. Headquartered in Flemington, New Jersey, MPI serves customers throughout North America, Latin and South America, Europe, the Middle East, and in emerging markets internationally.

MPI’s mission is to be the premier manufacturer of pharmacy packaging solutions that contribute to saving patients’ lives while increasing efficiency and profitability for all customers.

The Marketing and Business Development Representative serves as a key support to sales and marketing, helping to drive business growth through lead generation, data analysis, and strategic marketing support. This role encompasses managing sales and marketing collateral, producing multimedia content, conducting competitive research, and maintaining CRM systems. The ideal candidate will balance creative responsibilities with analytical tasks, while providing essential functional and administrative support to enhance sales operations, distributor relationships, trade show executions and day-to-day sales and marketing communications.

• Maintain and update all sales and marketing collateral, including brochures, price lists, and marketing materials; organize and manage internal G-Drive to ensure current documents are accessible and outdated materials are properly archived.
• Generate new business opportunities through proactive outreach via email campaigns and social media engagement; enter and track leads in Salesforce CRM.
• Develop and produce short-form video content demonstrating product features and applications.
• Conduct data analysis to identify business opportunities, including tracking customers with outdated equipment; collaborate with Technical Services to compile relevant information for sales team distribution.
• Process and enter machine orders accurately in Salesforce and Business Central systems.
• Coordinate with sales personnel and distributors to assist with strategic planning and communications.
• Monitor and manage  and  email accounts, ensuring timely responses and appropriate routing.
• Support trade show logistics, marketing initiatives, and advertising campaigns through planning and coordination.
• Research competitive landscape and analyze customer requirements; prepare market share reports and ROI analyses to inform business strategy.
• Create physical packaging samples for client presentations and testing purposes.

• Strong organizational and time-management skills.
• Attention to detail and ability to manage multiple priorities.
• Proficiency with Microsoft Office Suite.
• Basic proficiency in using CRM & ERP systems or willingness to learn (e.g. Salesforce, Business Central).
• Ability to work collaboratively in a team environment.
• Ability to analyze data, prepare reports, and draw actionable insights.

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience in marketing, business development, and/or sales support.

Less than 20% travel anticipated.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk and hear. The employee must occasionally lift and/or move up to 50 pounds.

• Competitive compensation package that includes bonus potential
• Medical, dental and vision benefits
• Life and long-term disability benefits
• Accident and critical illness benefits
• 401(k) Retirement Plan with company match
• Employee Assistance Program
• Educational Assistance
• Paid Time Off
• Paid Company Holidays

This job description in no way…