Director, HCP Marketing Rare Renal Launch Lead

Responsibilities

• Provide overall strategic direction and performance management for the launch, collaborating closely with executive leadership to optimize strategy and ensure maximal success.
• Drive alignment between clinical teams and marketing efforts to effectively translate clinical data into compelling commercial messaging.
• Partner with medical teams to develop an asset-level plan, ensuring a cohesive launch approach that integrates commercial and medical strategies.
• Build and lead a high-performing team responsible for HCP marketing, overseeing strategy development, promotional planning, and campaign execution.
• Collaborate with sales leadership to design a sales force structure that supports successful indication launch and growth, providing strategic direction to the field.
• Lead cross-functional teams and strategic partners to ensure cooperation and shared responsibility in launch activities, driving overall business performance.
• Utilize business analytics and market research to identify key insights and track brand performance, overseeing the development of pre-launch disease education initiatives.

• 10-12 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis.
• Prior experience in rare disease or kidney disease commercialization
• Demonstrated success in developing and executing marketing strategies, conducting market research, and forecasting business performance.
• Strong leadership skills with exceptional communication, presentation, and business partnering abilities.
• Strategic agility with the ability to analyze complex business issues, adapt to market dynamics, and establish appropriate objectives.
• MBA or relevant graduate/post-graduate degree.
• Up to 30% travel required based on business needs.

• Previous experience managing direct reports.
• Successful track record of launching brands or indications.
• Experience in highly competitive therapeutic areas.

Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.

Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.

Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.

Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.

Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.

Empowered Development - Play an active role in professional development as a business imperative.

Minimum $ - Maximum $, plus incentive opportunity:
The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum.

This information is provided to applicants in accordance with states and local laws.

Final date to receive applications
:
This will be posted for a minimum of 5 business days.

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings; this information can be found on our official careers site.

Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job…