Senior Manager, CRM Platform Architecture & Innovation; Veeva​/Salesforce

Overview

Genmab is hiring a Senior Manager, Veeva CRM / Salesforce Developer & Administrator to lead the ongoing evolution of its CRM technology landscape. This position combines hands-on development with technical leadership of the CRM platforms. You will act as the technical and strategic owner of Genmab’s CRM environment, defining and delivering a bold, future-focused roadmap. You will ensure the platforms remain scalable, compliant, well-integrated, and insights-driven to effectively support field operations and internal teams across global markets.

The role is based in Princeton and requires on-site presence 60% of the time.

• Lead configuration of Veeva modules (Account Management, Call Reporting, CLM, Events Management, Approved Emails, Surveys, Medical Inquiry) and Salesforce features (Flows, Declarative Sharing, Apex).
• Translate complex business requirements into scalable technical solutions.
• Partner with Commercial, Medical Affairs, and Data teams to surface insights and streamline field workflows.
• Drive hands-on custom development:
  Apex services, Lightning Web Components, Platform Events, Visualforce, Veeva My Insights dashboards, and integration micro-services.
• Enforce clean code practices and maintain ≥ 85% automated test coverage.
• Own the end-to-end technical architecture for Veeva CRM (Online/iRep/Engage) and multi-cloud Salesforce Life Science Cloud and Patient Services.
• Produce and maintain a living solution blueprint covering data models, integration patterns (API-first, event-driven), security controls, and GxP/21 CFR Part 11 compliance.
• Align architecture with downstream data-platforms (Snowflake, Reltio MDM, AWS) and enterprise identity management systems.
• Design and operate CI/CD pipelines (Git Lab CI, SFDX, Copado, Tricentis/Tosca) for version-controlled, GxP-validated releases across Sandboxes, SIT, UAT, and Production.
• Orchestrate deployments and rollback strategies; champion Dev Sec Ops  and Infrastructure-as-Code for middleware (Informatica).
• Scout, prototype, and operationalize emerging technologies—generative-AI, predictive analytics, conversational bots—across Salesforce and Veeva to elevate HCP engagement and field productivity.
• Lead rapid proof-of-concepts (≤ 12 weeks) with Data Science teams to test use-cases such as AI call-note summarization, smart segmentation, and next-best-action recommendations.
• Establish an innovation backlog and governance model to funnel successful pilots into the main CI/CD release train while ensuring privacy, ethical-AI, and GxP compliance.

• Education:
  
  Bachelor’s in computer science, Engineering, or related field (Master’s preferred).
• Experience:
  
  10+ years overall in CRM; 6+ years as a Salesforce/Veeva admin–developer in life-sciences (pharma/biotech) commercial & medical domains.
• Certifications:
  
  Salesforce Administrator or Developer (mandatory);
  Veeva CRM Admin or equivalent (preferred).
• Technical Expertise:
  Advanced configuration/development (Apex, Flows, Visualforce, LWC, Triggers). Proven leadership of multi-cloud Salesforce implementations. Dev Sec Ops  & CI/CD (SFDX, Git Lab) and automated testing frameworks (Copado, Tricentis). API-first integration design with middleware and data ecosystems.
• Domain Knowledge:
  Life Science Commercial and Medical Operations, Patient Services (Preferred)
• Soft Skills:
  
  Exceptional leadership, stakeholder-management, and negotiation abilities; fluent English.

For US based candidates, the proposed salary band is $—$. The actual offer will consider skills, qualifications, experience, and location. Certain positions may be eligible for discretionary bonuses and long-term incentives.

Genmab is committed to supporting your physical, financial, social, and emotional wellness. Eligible US employees receive benefits such as a 401(k) match, health benefits, voluntary plans, paid time off, parental leave, and wellness resources. Additional perks may include commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses.

• You are genuinely passionate about our purpose
• You bring precision and excellence to…